team meeting - crdone

A Google Ads Agency In Cambridge That Makes Every Pound Work Harder

You should never have to guess what your ads are doing. Most accounts we take over have the same three problems:

  • Budget spread too thin across campaigns that were never going to convert.
  • No negative keywords, so you pay for searches that have nothing to do with you.
  • Conversion tracking that was never set up properly.

We fix those first, then build from what your data actually tells you. In one Google Ads campaign we managed, that gave the client a 20% lifetime conversion rate at a £3 cost per conversion.

You get the same attention on your account, plus reporting you can read without needing it translated.

100+

Clients helped

1000s

Leads generated

90+

NPS Score

header 5 - crdone

Digital PR

We create stories that earn attention and authority, helping your brand secure high quality coverage and links that strengthen visibility and trust.

graze 9 - crdone

Ecommerce SEO

We analyse how shoppers discover, compare, and buy products, then shape a strategy that increases visibility, improves conversions, and drives profitable online sales.

header 4 - crdone

SEO Consultancy

We guide your strategy with clear, practical insight into how your customers search, helping you make confident decisions that improve visibility, traffic, and long term growth.

header 2 - crdone

Google Ads Management

We optimise your campaigns around how your customers search, helping you attract high intent traffic, lower wasted spend, and drive better results.

discussion - crdone

WordPress Web Design

We build fast, flexible WordPress sites that look great, work smoothly, and help turn visitors into customers.

jodie and carl 3 - crdone

PPC Management

We manage and refine your paid campaigns to reach the right people at the right time, improving efficiency, reducing waste, and driving stronger returns.

header 3 - crdone

Small Business Web Design

We create clear, conversion focused websites that help small businesses look professional, build trust, and turn more visitors into customers.

carl 6 - crdone

Measurement

We turn your data into clarity, showing what’s working and what isn’t so you can make confident decisions that improve your marketing performance.

jodie smile 1 - crdone

Local SEO

We help you show up when local customers are searching by understanding how people in your area look for businesses and shaping a strategy that gets you chosen.

free call - crdone

Website Design

We design sites that are easy to use and built to convert, giving your business a clear, modern online presence that supports trust and drives action.

laptop 1 - crdone

SEO

We uncover how your customers search and create a strategy that lifts your visibility, grows qualified traffic, and makes your business the natural choice online.

computer - crdone

SEO Audits

We reveal what’s holding your site back by analysing how it’s built, how it’s performing, and how customers find it, giving you a clear plan to improve visibility and growth.

ipad - crdone

National SEO

We identify how people across the country search and build a strategy that boosts your visibility nationwide, drives consistent high-intent traffic, and positions your brand as the trusted choice.

Carl smiling - crdone
jodie - crdone
Hywel - crdone
Katie 1 - crdone
jake 1 - crdone
Yasmin - crdone
Raff - crdone
Work With The Experts At crdone
Experience a different class of leading search expertise

Success In Our Clients’ Words

"The final outcome has blown us away "

VMB Auto Centres

Jonathan Higginbottom

"At the go when needed and has exceeded our company's growth through his awesome work!"

CryoHub

Kaylen Wilson

"Improved our ROI on numerous campaigns "

Rufus Design

Ben Thrussell

"CRD One stands out as a breath of fresh air among marketing agencies"

Stapletons

Deanne Stevens

"I’d recommend over many of the larger agencies "

Service Express

Gerry Johnstone

"An integral part of our company's growth nationwide"

Truck Trading

Yan Akoya

"Great Team and Great Service"

HWL Consultancy

Hywel Lewis

"you can see the results after a few weeks"

ESGR Gaming

Ionas Loan

"I always get exactly the right solution "

Coats 4 Kids

Peter Borner

"Deep knowledge of marketing channels "

Content Craving

Ben Taylor

"We wouldn't go anywhere else"

Gadget GoGo

Sam Wilson

"Their combined efforts have had a positive effect on our business "

GBS Corporate

Hemma Sornum

"Nothing short of excellent "

SEO Moves

Jason Burns

"Carl is professional, helpful and very good at what he does"

Blue Chip

Mike Tricker

"Went above and beyond "

Melksham Tyres Supplies

James Love

"The quality of work is consistently high"

Stapletons

Deanne Stevens

"Results speak for themselves"

Brighton School of Business and Management

David Price

"They know exactly what they are doing "

Pro Assist Property Services

Asa Herbert

"Revolutionised our wider organisation's approach to marketing."

Central Bedfordshire College

Katy George

  • Cut The Wasted Spend Out Of Your Google Ads Account

    Once someone looks properly, the reason for wasted spend is usually obvious. Here is what our Google Ads consultants sort out first:

    Campaign structure: rebuilt so your budget follows the searches most likely to convert.

    • Search terms: reviewed every week so irrelevant clicks stop draining the account.
    • Conversion tracking: set up to record your enquiries, calls and sales accurately.
    • Bid strategy: matched to your margins and what a lead is genuinely worth to you.
    • Landing pages: checked so the click you paid for has somewhere sensible to land.

    You see every change we make and why we made it.

    laptop 2 - crdone
  • - crdone

    Local Google Ads Management That Wins You Work Across Cambridge

    Cambridge is an expensive place to advertise. You are bidding against national brands, university spin-outs and businesses on Cambridge Science Park with far bigger budgets than yours.

    You win on accuracy instead of volume, and that is where we come in:

    • Targeting focused on Cambridge, Cambourne, Histon, Sawston and the villages you actually serve.
    • Budgets adjusted as demand shifts through your busy and quiet months.
    • A named specialist on your account, with Carl involved in the strategy.
    • Straight answers when something needs changing, without waiting for the monthly report.

    Want your organic visibility growing at the same time? Our SEO in Cambridge and local SEO work sits comfortably alongside your ads.

  • How We Turn Your Google Ads Account Into A Steady Source Of Leads

    Our Google Ads management follows the same six stages for every Cambridge account, so you always know where things stand.

    1. Account audit: we show you what is running, what it has cost and what it produced.
    2. Keyword and intent research: built around how your customers search for what you sell.
    3. Campaign build: tight ad groups, sharper ad copy and negatives in place from day one.
    4. Tracking setup: your conversions recorded properly before we increase any spend.
    5. Weekly optimisation: bids, budgets, ads and search terms refined on live performance.
    6. Monthly review: a plain English conversation about results, spend and what changes next.
    carl 3 - crdone

Some of our most recent work

Something we’re really proud of is our client retention rate. Here are some of our #crdwins.

Vegan allsorts 1 - crdone
PPC For UK's leading Vegan Sweet Store
Vegan All Sorts
DMC Printers - crdone
PPC For Print Management Company
DMC Media Solutions
affirmations - crdone
PPC Campaign for Australia's leading publishing house
Affirmations

FAQs about PPC in Cambridge

  • We take the whole account off your plate. That covers building and managing your campaigns, writing the ads, setting bidding, tracking conversions and improving performance month after month. You get a team that ties every campaign back to your commercial goals and the return you are getting.

  • Your ads appear at the moment someone searches for what you sell. That high-intent traffic can bring enquiries in within days, and it tells you exactly what your customers are looking for. Managed properly, it gives you leads now and better decisions later.

  • Wasted spend usually comes from loose targeting, weak ad copy or bidding left on autopilot. We tighten your audience, restructure the campaigns and review search terms weekly so your budget goes to the searches that bring work in. You see what we cut and why.

  • Everything needed to run your account properly:

    • An audit of your existing account, with a rebuild where it is needed.
    • Keyword research and ongoing negative keyword management.
    • Ad copy written and tested by our team.
    • Conversion tracking and reporting set up correctly.
    • Weekly optimisation and a monthly performance review with you.

  • We look at cost per lead, conversion rate and return on ad spend rather than clicks and impressions. You get a report that shows what your spend produced, what changed and what happens next. If something is underperforming, you hear it from us first.

  • Yes, and for most businesses they should. Ads bring traffic in now while SEO builds visibility you do not pay for per click. Running both means you take up more of the results page, and your ad data feeds straight into the SEO plan.

  • We use keyword research, search behaviour and location targeting to put your ads in front of people across Cambridge, Cambourne, Histon, Sawston and the surrounding villages. Anywhere you cannot serve gets excluded, and search terms are filtered regularly so you stop paying for the wrong clicks.

  • You deal directly with the people doing the work. Your account has a named specialist on it, Carl stays involved in the strategy, and nothing gets left to run itself. You also get honest conversations in the months where something needs changing.

  • Yes. Plenty of our clients run PPC in Cambridge, SEO and web design in Cambridge with us together, so your ads, your rankings and your website pull in the same direction. You can start with Google Ads and add the rest when it makes sense.

  • Campaigns can generate enquiries within days of going live. The first few weeks are spent gathering data and cutting out the waste. Performance normally settles after four to eight weeks, then keeps improving as we refine it.

  • It depends on your industry and how competitive your keywords are. You need enough budget to gather meaningful data in the first month, then you scale once the numbers justify it. If what you have in mind is too thin to work, we will tell you before you spend it.

  • Management is a monthly fee based on the size and complexity of your account, rather than a percentage that climbs as your spend does. Smaller budgets are covered by our affordable PPC packages, and you know what is included before anything starts.

  • Yes. We work inside your own account, so the data, the history and the control stay with you. If you do not have an account yet, we set one up in your name. If we ever part ways, you keep all of it.

  • We do it often. We audit what you have, show you where the structure, targeting or tracking has been holding you back, and tell you whether it is worth refining or rebuilding. Nothing changes until you have seen the findings.

  • Yes. Performance Max works well when it is fed clean conversion data and kept in check with strong assets, audience signals and exclusions. We will also tell you when a standard search campaign would give you more control over where your money goes.

Get More Leads From The Budget You Are Already Spending

Book a free 30-minute consultation and we will go through your campaigns with you. No ties, no pressure. At worst you walk away knowing what is wasting budget and what to fix first.

You will be working with an award-winning team that runs Google Ads for businesses across the East of England.

Our Latest News And Insights

CRD Header Images 2400x1200 1 - crdone
Blog, Guide, Tips & Tricks
SEO In The Age Of AI: How To Rank When No One Clicks
By
jodie work - crdone
Blog
Leading indicators vs. outcome metrics: understanding the difference
By
ipad 2 - crdone
Blog, Tips & Tricks
AI For Small Businesses: How AI Is Levelling The Playing Field
By