Let’s Look at What’s Really Going On
If you’ve ever looked at your campaigns and thought “this should be doing better”, you’re probably right.
Our experienced PPC specialists will go through everything with you.
We’ll show you what’s happening across your campaigns, explain why, and walk you through what our team would change to improve performance.
Because once it’s clear, it becomes much easier to move things forward.
If This Feels Familiar, You’re Not Alone
PPC should fuel growth, not frustration. If any of this sounds familiar, we should talk.
You’re spending money, but the leads just aren’t consistent
You’re not sure what’s actually working or where your budget is going
You’ve tried different campaign types, but it all feels a bit unclear
Some months are strong… others drop off and you don’t know why
#crdwins
Something we’re really proud of is our client retention rate. Here are some of our #crdwins.
SEO
SEO
PPC Experts Bedford
What you need to know about PPC Management
Wondering how we can help? We’ve created a handy video all about our PPC advertising services. In it, we discuss our approach and how paid media can help your business thrive.
How We Approach PPC
Most accounts don’t struggle because nothing’s been done. They struggle because things have been done… just not in a way that holds up over time. We look at what’s actually happening and build from there, based on what will help you get better results.
Research and Audit
Before we change anything, our PPC specialists take a proper look at where you are now.
If you already have campaigns running, we’ll go through your account in detail. If not, we’ll research your space, your competitors, and what your customers are actually searching for.
From there, we can see what’s being missed, where the budget could be working harder, and where the biggest opportunities are.
Build Around Real People, Not Just Platforms
We structure campaigns around how people actually search and make decisions. That applies across search, shopping, and other PPC channels. The result is clearer targeting, more relevant ads, and traffic that’s far more likely to turn into enquiries or sales.
We Don’t Set and Forget (Ever)
This is where most campaigns fall apart. We’re in your account regularly, testing, refining, and improving the things that actually move performance, because small, consistent changes are what turn average campaigns into reliable ones.
No Fluff. Just What Matters.
You won’t get reports full of noise.
We focus on: Leads, Cost per lead, Return on ad spend.
And we explain what’s changing and why, so you always know where things stand.
We Treat Your Budget Like It Matters (Because It Does)
We don’t just “run campaigns”. We work on them.
Our PPC specialists are in accounts every day, making deliberate improvements:
- Reducing wasted spend so more of your budget goes toward real opportunities
- Testing new approaches to find what actually converts
- Refining targeting so you’re not paying for the wrong clicks
A bit of wasted spend here. A missed opportunity there. Over time, that adds up.
We’ve seen this first-hand.
With one of our clients, Melksham Tyre Supplies, we built their campaigns from the ground up, structuring everything around real buying intent from day one.
That’s what led to a 20% conversion rate and conversions coming in at around £3. More importantly, it gave them consistency. They weren’t guessing anymore, they could rely on their campaigns to deliver.
That’s the real goal with any PPC strategy.
Building
The Future
Let’s Get This Working Properly
We know handing over your ad budget isn’t a small decision.
It’s not just spend. It’s your pipeline, your sales, your growth.
So we don’t take it away and go quiet.
We stay close to it, and to you.
We handle the day-to-day, but you’ll always have a clear view of:
- What’s happening
- What’s getting better
- What we’re focusing on next
No chasing updates. No second-guessing.
We work with you, not just for you. Like an extension of your team that’s fully invested in getting this right.
Questions we get asked all of the time.
Google Ads PPC is one of the most powerful digital marketing tools available to businesses of any size. The key benefits of running Google pay per click campaigns include instant visibility at the top of search results, highly targeted reach based on search intent, location, and audience behaviour, full control over your ad budget with no minimum spend, and measurable ROI tracked down to individual clicks and conversions.
With shopping ads driving ecommerce performance, display ads building brand awareness across the web, and search ads capturing high-intent traffic, Google Ads PPC offers unmatched coverage. When managed by a specialist Google PPC agency, it also provides a consistent pipeline of high-quality leads that complements your longer-term SEO strategy.
A reputable Google PPC agency will measure performance across a range of key metrics to give a complete picture of how your PPC advertising campaigns are performing. The most important include return on investment (ROI), return on ad spend (ROAS), cost per click (CPC), cost per lead or acquisition, conversion rate, click-through rate (CTR), impression share, and Quality Score.
These metrics are tracked through Google Analytics and your Google Ads account, and reviewed as part of our regular reporting cycle. Rather than reporting on activity for its own sake, our team of Google Ads experts focuses on the metrics that directly reflect progress towards your business objectives, whether that is generating leads, driving ecommerce sales, or increasing brand awareness.
One of the biggest advantages of working with a Google PPC agency is that results can come quickly. Unlike SEO, which takes months to build momentum, Google pay per click campaigns can generate clicks and leads from the moment they go live.
That said, the first few weeks are typically a period of data gathering and optimisation, during which our team of Google Ads experts refines targeting, bids, and ad copy based on real performance data. Most clients begin to see meaningful, consistent results within the first four to eight weeks, with performance continuing to improve as the account matures and more optimisation data becomes available.
A Google Ads audit is a thorough review of your existing Google Ads account, examining campaign structure, keyword targeting, ad copy, bidding strategies, quality scores, conversion tracking, and overall account performance. It identifies where budget is being wasted, where opportunities are being missed, and what changes would have the greatest positive impact on your ROI.
A Google Ads audit is important because even well-intentioned PPC advertising campaigns can develop inefficiencies over time, and without a structured review, it is easy to continue overspending without realising it. We offer a free Google Ads audit for all new clients so you can see exactly where your account stands before committing to anything.
Comprehensive PPC services from a specialist Google PPC agency typically include account auditing, keyword research, campaign and ad group structuring, ad copy creation, bid strategy management, audience targeting, conversion tracking setup, landing page recommendations, shopping ads and Google Shopping feed management, display ads via the Google Display Network, remarketing, and regular performance reporting.
At our Google PPC agency, all of these PPC services are included as standard, with a dedicated account manager overseeing your account and proactively identifying opportunities to improve results.
PPC and SEO are two complementary digital marketing strategies that work best when used together.
Here is how they compare:
PPC (pay-per-click):
- Delivers immediate visibility at the top of search results
- You pay each time someone clicks on your ad
- Results stop when your budget stops
- Ideal for short-term campaigns, promotions, and immediate lead generation
SEO:
- Builds organic search visibility over time without paying for each click
- Results compound over time, becoming more valuable the longer you invest
- Drives consistent organic traffic that does not stop when a budget runs out
- Ideal for long-term business growth, brand authority, and sustainable ROI
As both a Google PPC agency and a trusted SEO agency, we will help your business get the most from both channels, ensuring your online presence is strong, consistent, and cost-effective over time.
The price of pay per click services can vary wildly. Som paid media agencies often charge between £300 – £400 per day or between £150 – £270 per campaign.
Some paid media agencies adopt a percentage price model where they charge a certain percentage of the amount you spend on PPC. This amount is usually tailored to suit your PPC needs and about 10%-20% is charged by the paid media agency.
As a Google PPC agency, we specialise in maximising every penny of your ad budget to achieve the strongest possible ROI, no matter your starting point. Our Google Ads specialists will ensure your spend is targeted where it counts most, whether that is search ads, shopping ads, display ads, or a combination of all three.
Choosing the right Google PPC agency is one of the most important decisions you can make for your PPC advertising. Key things to look for include certified Google Partner or Google Premier Partner status, which confirms the agency meets Google’s standards for performance and expertise.
Beyond accreditation, look for a transparent approach to reporting, a dedicated team of Google Ads specialists rather than a high-volume account rotation model, a clear track record evidenced by case studies, and a pricing structure that aligns with your budget. Be cautious of any marketing agency that promises guaranteed results or locks you into long-term contracts. A trustworthy Google PPC agency will let the results speak for themselves.
A Google PPC agency is a team of Google Ads specialists who specialise in the creation, management, and ongoing optimisation of pay-per-click campaigns on Google.
As a dedicated advertising agency based in Bedford and serving businesses across the UK, we manage everything from Google Search and Google Shopping campaigns to display ads, Google Display Network activity, and Google Video, with a clear focus on growing your business and achieving your objectives.
Hiring a Google PPC agency gives you access to a team of Google Ads experts, certified knowledge, and dedicated resource that most in-house teams simply cannot match. Google pay per click advertising is a complex and constantly evolving platform, and without the right experience it is easy to waste significant budget on poorly structured campaigns, incorrect targeting, or ineffective ad copy.
A specialist PPC advertising agency brings the tools, processes, and platform knowledge to make your budget work harder from day one, whilst freeing up your time to focus on running your business. For most businesses, the return on investment from working with an expert PPC agency far outweighs the management cost.
PPC, short for pay per click, is a form of online advertising, also known as Google Ads, where you only pay when someone clicks on your ad from a search engine.
With the right strategy, PPC can deliver high-quality traffic to your website, targeting potential customers based on their search intent, location, interests and behaviour.
A strong campaign with expert PPC strategy and appropriate ad spend behind it is a great way to reach your target audience effectively and be seen at the top of search results.
We are strong advocates for including Google PPC advertising as part of a wider digital marketing strategy, as pay per click and SEO work best together. While organic search takes time to build, Google PPC gives your business instant visibility with your target audience and, managed correctly by a specialist Google PPC agency, instant results.
With a well-managed Google Ads PPC account, you can:
- Reach the right audience: Target people who are actively searching for your products or services, including ecommerce shoppers via shopping ads and Google Shopping.
- Control your ad budget: Set daily or campaign-specific budgets and only pay per click, keeping your cost fully justified by relevant leads and measurable ROI.
- Get measurable results: Track every click, impression, and conversion via Google Analytics to understand what is driving sales and business growth.
- Increase brand awareness: Use display ads and search ads to appear at the top of results pages and across the web, even if your organic rankings are not quite there yet.
- Stay ahead of competitors: Maintain a prominent presence across the UK, outperforming competitors and supporting your wider business objectives.
The cost of hiring a PPC management agency varies depending on your requirements, the size of your account, and the agency you choose. Some Google PPC agencies charge a flat monthly management fee, others charge between £300 and £400 per day, or between £150 and £270 per campaign.
A percentage-based model is also common, typically charging 10% to 20% of your total ad spend. At our Google PPC agency, pricing is always tailored to your budget and business objectives, and we offer a free Google Ads audit to get you started with no obligation.
Pay-per-click management services are whereby businesses engage with a third party for support in running their CPC campaigns. The services typically include; in-depth research and analysis, campaign set-up and management of the campaigns to improve performance.
Google pay per click works by allowing advertisers to bid on keywords relevant to their products or services. When a user types a search query matching those keywords, Google enters your ad into an auction and, if successful, displays it as a sponsored result at the top of the page.
Advertisers set their ad budget and maximum cost per click bids, and only pay when someone clicks on their ad. Our team of Google Ads experts manages this entire process, from keyword selection and ad creation through to shopping ads, display ads, and ongoing optimisation, to ensure your campaigns consistently meet your business goals.
There is no direct correlation between Google Ads spend and improved organic rankings. That said, running PPC campaigns alongside your SEO activity provides valuable insights that can strengthen your overall strategy.
PPC can support your SEO in the following ways:
- Keyword data from PPC campaigns reveals which search terms are driving the best conversion
- Audience behaviour data from paid campaigns can inform your content strategy and landing page optimisation
- PPC results highlight which messages resonate with your right audience, helping you refine your organic content
- Running both channels together ensures your business maintains maximum visibility in search results whilst your organic rankings build
As a full-service digital marketing agency, we help you use PPC and SEO together so your overall online presence is stronger, more consistent, and more cost-effective over time.
When most people think of Google PPC, they think of search ads appearing at the top of Google’s results pages. But a full-service Google PPC agency goes far beyond that. Our team of Google Ads specialists runs campaigns across Google Search, Google Shopping with shopping ads, the Google Display Network with display ads, Google Video (YouTube), Bing Ads and Microsoft Ads, giving your business maximum reach across the UK and beyond. As a PPC advertising agency based in London, we work with businesses of all sizes across the country to build campaigns that deliver real, measurable ROI.
Google pay per click encompasses a wide range of PPC advertising campaign types, including search ads, shopping ads via Google Shopping, display ads through the Google Display Network, remarketing, Bing Ads, and Google Video ads. Our team of Google Ads specialists will recommend the right mix of PPC services based on your business objectives, target audience, and ad budget to ensure you achieve the strongest possible ROI.
Pay-per-click (PPC) is one of the most popular forms of digital marketing. Advertisers pay a fee each time their ads are clicked by a user. It is typically used to direct traffic to websites, promote products and services, or generate leads. For Google PPC, advertisers bid on keywords that are relevant to their target market in order for their ads to appear in the search engine results pages (SERPs).
Ready for “We Might Need to Pause This” Kind of Results?
If your campaigns were doing what they should, you’d feel it.
More calls. More enquiries. More conversations you actually want to have.
Instead of wondering where your budget is going, you’d know. We help you get there.
We’ll show you what’s holding things back, what we’d change, and how we’d turn your PPC into something you can rely on, not second-guess.
No hard sell. Just a proper conversation about what’s possible.
