PPC Advertising Services: pay per per click success with expert ppc campaign management based in Bedford

Get More Clicks and Make Your Marketing Spend Count

Attract more customers with our PPC services. Our team goes beyond the basics to ensure your ads make a real impact. See the true value of each customer and your return on investment with our clear reporting.

Get in touch with our team today


    Some of the brands, we're proud to have partnered with
    Paid-Advertising
    Make Every Click Count With PPC Solutions That Drive Results

    For many, Google is the first place they turn to when they have a question, a concern, an urge to buy or a need to fulfil. Using pay-per-click search advertising is a great way in order for your business to appear in front of potential customers at the right time.

    Our PPC management team looks beyond click-through rate and impressions to truly understand our role’s impact on your business. We then combine that knowledge with our love for analysis and voila; what you have is a customer-centric approach to your advertising campaign that’s driven by data.

    Our marketing strategies and ad campaigns can be fully gauged, enabling you to see the exact cost of each customer that has been acquired, followed by your overall return on your investment in relation to PPC marketing. In fact, we pride ourselves on transparent reporting. If you’d like to see an example, get in touch.

    PPC Advertising and Google Ads Management

    We continuously sweat the small stuff so that you don't have to
    GOOGLE SEARCH
    GOOGLE SHOPPING
    GOOGLE RE-MARKETING
    GOOGLE DISPLAY ADVERTISING
    YOUTUBE ADVERTISING

    Google Search engine attracts over 3 billion daily visitors making it the most utilised tool in the world for information retrieval. At the top of searches, you usually have a small number of ads. This is where our PPC team like to play. Through selecting phrases people are searching to target, we can be specific on who we’re targeting and then use data in order to measure and optimise our Google Ads campaigns.

    Google shopping is a product discovery experience that makes it easy for users to make research about purchases, discover various product information, prices, and features, then help them connect with vendors so that they can make their purchase.

    Google shopping is effective when you need to showcase your product or service on Google. It is favourable for business and gives you a competitive advantage.

    We manage and optimise Google shopping accounts for clients as part of our PPC management services. This is to ensure that the campaigns we manage and deliver have a continuous return on investment. With our team of professionals working on your Google shopping account, you are sure to get the best results with an outstanding cost per acquisition (CPA).

    This is a Google feature that allows you to customise the ads your campaign displays for users who were previous visitors to your site. With Google remarketing we can modify your ads to suit these visitors when they search the web and utilise apps. Search ads can be completely tailored to encourage repeat custom and banner ads are shown to users as they browse the internet from website to website.

    When properly implemented, remarketing ads can significantly boost your conversions and sales, but knowing exactly how to go about remarketing is the best key to getting the right results.

    This is why our team of professionals are here. We help tailor your visual ads so that they can actually follow your customers around as they browse from website to website if they’ve visited your site. Utilising a combination of messages and a call to action, these customers are encouraged to visit your site again to convert them. Recent research carried out in the industry has shown that a customer who visits your site for the second time has a 60% higher chance of being converted than your average rate of conversion.

    Google display advertising is a form of advertisement made online that uses a combination of images, text, and URLs that in turn links to a website where a user can learn more about a product or make a purchase. Google display advertising occurs in several formats; animated with several images, stationary with just one image, or continually changing texts.

    When you use display advertising, you can deliver brand messages and general advertisements to site visitors across websites. This is a proven channel to help with generating awareness of your brand and also encouraging potential customers to consider your business.

    This is carried out through Google Ads. It is a pay-for-placement method of targeted advertising your video content on YouTube so you can maximize your user reach. There are different types of YouTube advertisements, these can be shown as an overlay on a video, on the page margin, or just before the requested video plays.

    YouTube advertising is a cost-effective way to reach and connect to a large audience in a manner that is highly targeted, with easy to measure metrics and fast results.

    📍 "An integral part of our company’s growth nationwide" | National B2B Company     👍🏼 "I'd recommend over many of the larger agencies I've used" | IT Managed Services Provider     📊 100% Increase in student recruitment | Higher Education     📱 "We never thought we could compete with household brands" | Founder     🏢 "Revolutionised our wider organisations approach to marketing" | Head of Marketing     

    What you need to know about PPC Management

    Wondering how we can help? We’ve created a handy video all about our PPC advertising services. In it, we discuss our approach and how paid media can help your business thrive. 

    Recent Results

    Winning with Google Ads, some recent case studies...

    National Google Search Campaign

    50%

    Reduction in cost per acquisition through Google PPC over the course of three months. We’ve since scaled the campaign with the CPA remaining the same.

    Education PPC Campaign

    536%

    ROI over a two-year period for one local educational provider’s new offering. The campaign has consistently delivered a 6.4 return on ad spend.

     

    National PPC Campaign

    10.1

    Return on ad spend over a 12-month period for one leading confectionary brand through continuous testing. This represented a 906% return on investment.

    Your success could be next

    PPC Advertising and Google Ads Management

    We continuously sweat the small stuff so that you don't have to

    We continuously sweat the small stuff so that you don’t have to

    Our approach to search engine marketing is simple. Our PPC strategy, well it’s nothing new, but it’s tried and it’s tested and we’ve got a track record of exceptional PPC performance to prove it.

    Account Structure

    This is basically the way keywords and ads are organised in your AdWords account. Keywords are what users search for while Ads is what they see.

    Ads structure is important because it makes your account easy to analyse, optimize, and manage.

    Keyword Research

    This is the task of finding relevant keywords used by prospects when searching for specific products and services. We take time to research what we think you should be targeting as well as what your competitors are targeting all so we can set off on the right foot. It isn’t something that stops, we continuously research new opportunities and test new keywords all the time in order to improve your account performance.

    Choosing the right keywords for your PPC ads is crucial and will help us meet your desired expectations while outperforming your competitors and striking a perfect balance between relevance and cost.

    Ad Copy and Extensions

    Ad copy and extensions enable advertisers to promote their products and services by displaying the details about products options and prices to people.

    Ad copy and extensions are great ways to procure more space on result pages displayed by search engines giving you more avenues to draw in potential customers.

    We regularly change ad creative and use a plethora of different extensions based on what’s needed and what’s relevant all whilst looking at the data to ensure what we’re doing is working.

    Landing Pages

    A landing page is a web page that is stand-alone and different from your home page, helping your business website serve a focused purpose.

    A redefined effective PPC landing page will engage your customers and lay emphasis on your unique selling points. This is more effective when carried out with a call-to-actions that encourages traffic to convert to new customers. Our team will work with you in order to ensure that the traffic we generate is landing in the right place that encourages action.

    Data

    We’re data nerds and when it comes to running your PPC campaigns, we spend time analysing the data. 

    The Bigger Picture

    We know that PPC is just one of many channels, we look to keep an eye on the wider picture of your business.

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    A PPC management agency you can trust

    Our approach to PPC

    Our approach to pay per click management is simple. It’s nothing new, but it’s tried and it’s tested.

    1. Research
    2. Strategy
    3. Execute
    4. Report
    We research to understand your world

    We like to know how you work, who your ideal customer is, who your competitors are and most importantly, what you want from paid advertising. 

    We build a strategy that’s scalable

    With proper research, we can build a strategy designed to help you achieve your businesses long term goals, whatever they may be.

    We execute and optimise

    With clear goals and a defined market, our execution process is fast and allows for future optimisations for your PPC needs and your target audience targeted audience.

    We report clearly

    We take reporting seriously. We sweat the details so you don’t have to. We don’t expect you to be experts in our world, but we also understand that you want to know what’s going on. Our reports are clear and our results are fully measured.

    Key PPC Services

    Where we particularly shine when it comes to the world of PPC
    📦

    PPC Packages

    PPC Packages are common, but our approach is extraordinary, blending innovation with efficiency.

    Find out more
    💻

    PPC Adwords Management

    Adwords management is our forte, turning each campaign into a strategic masterpiece for maximum ROI.

    Find out more
    🛒

    Ecommerce PPC Services

    In the world of Ecommerce PPC, we don’t just drive traffic; we bring conversions to your virtual doorstep.

    📍

    PPC for Local Businesses

    PPC for local businesses goes beyond clicks; we craft campaigns that resonate with local communities.

    Let's get your project started!

    PPC Campaign services for your paid advertising

    Supporting Local Businesses With PPC advertising services

    As a marketing agency with a specialism in online advertising, we work with businesses of all sizes to make their marketing budget work through effective PPC campaign management.

    Digital marketing and pay-per-click advertising is one of the fastest-growing industries in the world today, with new companies popping up every day. Having a reputable ppc agency by your side can be invaluable to any business owner looking to grow their customer base and reach out to more people.





    FAQs
    Frequently Asked Questions

    What Is a PPC Agency?

    A PPC agency is a group of well-trained individuals who are professionals in the creation, test-running, and management of paid Ads on several digital marketing platforms.

    PPC means Pay-Per-Click and a PPC agency employs strategies to display ads on online marketing platforms that help convert visitors into customers.

    How Do I Find The Best PPC Agency?

    Finding the best PPC specialists can be tasking, so it’s important that you focus on finding one that suits your advertising and PPC needs instead. Some of the things to look out for include their value for data, strategy, metrics, accounting, and how much they look out for results

    What Does PPC Stand For

    PPC stands for Pay-Per-Click

    What is Google Ads?

    Google Ads is an advertising platform offered by Google that allows businesses to display their products, services or other offerings in front of a large audience using target keywords and demographic characteristics.

    How Much Do Paid Media Agencies Charge?

    The price of pay per click services can vary wildly. Som paid media agencies often charge between £300 – £400 per day or between £150 – £270 per campaign.

    Some paid media agencies adopt a percentage price model where they charge a certain percentage of the amount you spend on PPC. This amount is usually tailored to suit your PPC needs and about 10%-20% is charged by the paid media agency.

    What’s the difference between PPC and SEO?

    PPC (Pay-per-click) and SEO (Search Engine Optimisation) are two popular marketing strategies used to attract traffic to a website. PPC is a form of paid advertising where advertisers pay every time a user clicks on their ad. SEO, on the other hand, is a way of optimising a website to rank higher on search engines naturally and without paying for clicks.

    How do ppc ads work?

    PPC advertising, or pay-per-click advertising, is a marketing model in which advertisers pay search engine and social media platforms every time their ad is clicked. Advertisers bid for visibility on specific keywords relating to their products or services, with the highest bidder getting the top spot on the search results page.

    What are ppc management services?

    PPC campaign management services are a type of online advertising service that focuses on pay-per-click (PPC) campaigns. These services, often sold by PPC experts or a digital marketing agency, use advanced techniques to create and manage PPC advertising campaigns. 

    What are the benefits of PPC advertising?

    PPC advertising has many benefits for businesses of all sizes. Firstly, it can provide fast results as ads can be set up quickly and shown to potential customers almost immediately.

    Let us help you reach new heights in the digital world.
    Take the next step today

    Every client has their own unique needs and requirements, that’s why we offer a range of support options to ensure you get the help you need.

    Select the most suitable step for you based on your current priorities.

    Looking for something bespoke? Call us on 01234 632001





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    Take your PPC advertising to the next level


      Why wait? Get in touch today?
      Our team is standing by to help. Get in touch and we'll be happy to assist you.
      Why wait? Get in touch today?
      Our team is standing by to help. Get in touch and we'll be happy to assist you.