For many, Google is the first place they turn to when they have a question, a concern, an urge to buy or a need to fulfil. Using pay-per-click search advertising is a great way in order for your business to appear in front of potential customers at the right time.
Our PPC management team looks beyond click-through rate and impressions to truly understand our role’s impact on your business. We then combine that knowledge with our love for analysis and voila; what you have is a customer-centric approach to your advertising campaign that’s driven by data.
Our marketing strategies and ad campaigns can be fully gauged, enabling you to see the exact cost of each customer that has been acquired, followed by your overall return on your investment in relation to PPC marketing. In fact, we pride ourselves on transparent reporting. If you’d like to see an example, get in touch.
Google Search engine attracts over 3 billion daily visitors making it the most utilised tool in the world for information retrieval. At the top of searches, you usually have a small number of ads. This is where our PPC team like to play. Through selecting phrases people are searching to target, we can be specific on who we’re targeting and then use data in order to measure and optimise our Google Ads campaigns.
Google shopping is a product discovery experience that makes it easy for users to make research about purchases, discover various product information, prices, and features, then help them connect with vendors so that they can make their purchase.
Google shopping is effective when you need to showcase your product or service on Google. It is favourable for business and gives you a competitive advantage.
We manage and optimise Google shopping accounts for clients as part of our PPC management services. This is to ensure that the campaigns we manage and deliver have a continuous return on investment. With our team of professionals working on your Google shopping account, you are sure to get the best results with an outstanding cost per acquisition (CPA).
This is a Google feature that allows you to customise the ads your campaign displays for users who were previous visitors to your site. With Google remarketing we can modify your ads to suit these visitors when they search the web and utilise apps. Search ads can be completely tailored to encourage repeat custom and banner ads are shown to users as they browse the internet from website to website.
When properly implemented, remarketing ads can significantly boost your conversions and sales, but knowing exactly how to go about remarketing is the best key to getting the right results.
This is why our team of professionals are here. We help tailor your visual ads so that they can actually follow your customers around as they browse from website to website if they’ve visited your site. Utilising a combination of messages and a call to action, these customers are encouraged to visit your site again to convert them. Recent research carried out in the industry has shown that a customer who visits your site for the second time has a 60% higher chance of being converted than your average rate of conversion.
Google display advertising is a form of advertisement made online that uses a combination of images, text, and URLs that in turn links to a website where a user can learn more about a product or make a purchase. Google display advertising occurs in several formats; animated with several images, stationary with just one image, or continually changing texts.
When you use display advertising, you can deliver brand messages and general advertisements to site visitors across websites. This is a proven channel to help with generating awareness of your brand and also encouraging potential customers to consider your business.
This is carried out through Google Ads. It is a pay-for-placement method of targeted advertising your video content on YouTube so you can maximize your user reach. There are different types of YouTube advertisements, these can be shown as an overlay on a video, on the page margin, or just before the requested video plays.
YouTube advertising is a cost-effective way to reach and connect to a large audience in a manner that is highly targeted, with easy to measure metrics and fast results.
Wondering how we can help? We’ve created a handy video all about our PPC advertising services. In it, we discuss our approach and how paid media can help your business thrive.
Reduction in cost per acquisition through Google PPC over the course of three months. We’ve since scaled the campaign with the CPA remaining the same.
ROI over a two-year period for one local educational provider’s new offering. The campaign has consistently delivered a 6.4 return on ad spend.
Return on ad spend over a 12-month period for one leading confectionary brand through continuous testing. This represented a 906% return on investment.
We continuously sweat the small stuff so that you don’t have to
Our approach to search engine marketing is simple. Our PPC strategy, well it’s nothing new, but it’s tried and it’s tested and we’ve got a track record of exceptional PPC performance to prove it.
This is basically the way keywords and ads are organised in your AdWords account. Keywords are what users search for while Ads is what they see.
Ads structure is important because it makes your account easy to analyse, optimize, and manage.
This is the task of finding relevant keywords used by prospects when searching for specific products and services. We take time to research what we think you should be targeting as well as what your competitors are targeting all so we can set off on the right foot. It isn’t something that stops, we continuously research new opportunities and test new keywords all the time in order to improve your account performance.
Choosing the right keywords for your PPC ads is crucial and will help us meet your desired expectations while outperforming your competitors and striking a perfect balance between relevance and cost.
Ad copy and extensions enable advertisers to promote their products and services by displaying the details about products options and prices to people.
Ad copy and extensions are great ways to procure more space on result pages displayed by search engines giving you more avenues to draw in potential customers.
We regularly change ad creative and use a plethora of different extensions based on what’s needed and what’s relevant all whilst looking at the data to ensure what we’re doing is working.
A landing page is a web page that is stand-alone and different from your home page, helping your business website serve a focused purpose.
A redefined effective PPC landing page will engage your customers and lay emphasis on your unique selling points. This is more effective when carried out with a call-to-actions that encourages traffic to convert to new customers. Our team will work with you in order to ensure that the traffic we generate is landing in the right place that encourages action.
We’re data nerds and when it comes to running your PPC campaigns, we spend time analysing the data.
We know that PPC is just one of many channels, we look to keep an eye on the wider picture of your business.
Our approach to pay per click management is simple. It’s nothing new, but it’s tried and it’s tested.
We like to know how you work, who your ideal customer is, who your competitors are and most importantly, what you want from paid advertising.
With proper research, we can build a strategy designed to help you achieve your businesses long term goals, whatever they may be.
With clear goals and a defined market, our execution process is fast and allows for future optimisations for your PPC needs and your target audience targeted audience.
We take reporting seriously. We sweat the details so you don’t have to. We don’t expect you to be experts in our world, but we also understand that you want to know what’s going on. Our reports are clear and our results are fully measured.
As a marketing agency with a specialism in online advertising, we work with businesses of all sizes to make their marketing budget work through effective PPC campaign management.
Digital marketing and pay-per-click advertising is one of the fastest-growing industries in the world today, with new companies popping up every day. Having a reputable ppc agency by your side can be invaluable to any business owner looking to grow their customer base and reach out to more people.
Every client has their own unique needs and requirements, that’s why we offer a range of support options to ensure you get the help you need.
Select the most suitable step for you based on your current priorities.
Looking for something bespoke? Call us on 01234 632001
