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General FAQs
Working with crdone is straightforward, collaborative, and focused on results.
We take time to understand your business and what success looks like, then build a clear plan to drive measurable growth. You’ll work directly with a small, experienced team who communicate openly, explain things simply, and stay proactive.
No jargon, no fluff, just joined-up marketing that’s designed to generate more leads, revenue, and long-term progress.
PPC
Google Ads PPC is one of the most powerful digital marketing tools available to businesses of any size. The key benefits of running Google pay per click campaigns include instant visibility at the top of search results, highly targeted reach based on search intent, location, and audience behaviour, full control over your ad budget with no minimum spend, and measurable ROI tracked down to individual clicks and conversions.
With shopping ads driving ecommerce performance, display ads building brand awareness across the web, and search ads capturing high-intent traffic, Google Ads PPC offers unmatched coverage. When managed by a specialist Google PPC agency, it also provides a consistent pipeline of high-quality leads that complements your longer-term SEO strategy.
A reputable Google PPC agency will measure performance across a range of key metrics to give a complete picture of how your PPC advertising campaigns are performing. The most important include return on investment (ROI), return on ad spend (ROAS), cost per click (CPC), cost per lead or acquisition, conversion rate, click-through rate (CTR), impression share, and Quality Score.
These metrics are tracked through Google Analytics and your Google Ads account, and reviewed as part of our regular reporting cycle. Rather than reporting on activity for its own sake, our team of Google Ads experts focuses on the metrics that directly reflect progress towards your business objectives, whether that is generating leads, driving ecommerce sales, or increasing brand awareness.
One of the biggest advantages of working with a Google PPC agency is that results can come quickly. Unlike SEO, which takes months to build momentum, Google pay per click campaigns can generate clicks and leads from the moment they go live.
That said, the first few weeks are typically a period of data gathering and optimisation, during which our team of Google Ads experts refines targeting, bids, and ad copy based on real performance data. Most clients begin to see meaningful, consistent results within the first four to eight weeks, with performance continuing to improve as the account matures and more optimisation data becomes available.
A Google Ads audit is a thorough review of your existing Google Ads account, examining campaign structure, keyword targeting, ad copy, bidding strategies, quality scores, conversion tracking, and overall account performance. It identifies where budget is being wasted, where opportunities are being missed, and what changes would have the greatest positive impact on your ROI.
A Google Ads audit is important because even well-intentioned PPC advertising campaigns can develop inefficiencies over time, and without a structured review, it is easy to continue overspending without realising it. We offer a free Google Ads audit for all new clients so you can see exactly where your account stands before committing to anything.
Partnering with us begins with a comprehensive Google Ads audit. Based on our findings, we’ll propose a series of strategic campaign enhancements and performance updates to ensure you get the most from every penny spent. We’ll continually update you on the results, providing recommendations based on the latest industry guidance and trends as well as providing a full dashboard, reporting on how your pay per click campaigns are performing.
SEO
We cover everything needed to improve your search performance and turn it into results:
- Technical SEO audits and ongoing improvements
- Keyword research and search intent analysis
- On-page optimisation and content creation
- Content strategy and copywriting
- Internal linking and site structure improvements
- Local SEO and location-based optimisation
- E-commerce SEO and product optimisation
- Landing page creation and conversion optimisation
- Link building and digital PR
- Structured data and schema markup
- Google Search Console setup and management
- Reporting, tracking, and ongoing consultancy
Everything is tailored to your business and your goals, not a one-size-fits-all approach.
Local SEO and regular SEO share the same foundations but serve different goals. Here is how they compare:
Local SEO:
- Focuses on helping your business appear in search results when people nearby are searching for your product or service
- Involves location-specific content, local citations, and Google Business Profile management
- Uses targeted landing pages built around search terms relevant to your location and surrounding areas
- Is ideal if your primary goal is to reach customers in Bedford and grow your local presence
Regular SEO:
- Targets broader search terms without a geographic focus
- Aims to reach audiences across the UK or beyond
- Builds domain authority and organic search visibility at a national level
- Is ideal if you want to grow your business reach beyond Bedford and Bedfordshire
Your strategy depends on where your customers are and how they search.
For local reach:
- We optimise for location-specific searches
- Build pages around local intent
- Strengthen local signals across your site
For national reach:
- We build authority through content and links
- Target broader, high-value search terms
- Improve structure and user experience to convert traffic
Whether you’re targeting a local area like Bedford or a wider audience, we tailor your approach to match your goals.
Over time, you should expect:
- Improved visibility for relevant search terms
- Higher rankings across Google
- Increased organic traffic
- Better user experience and engagement
- More enquiries and conversions
- A stronger, more consistent online presence
We set realistic expectations and keep everything transparent, so you always know what’s improving and why.
An SEO audit is a full review of your website to identify what’s working, what’s not, and what’s holding you back.
It covers:
- Technical performance and site health
- Structure and internal linking
- Content gaps and optimisation opportunities
- Conversion potential
- Competitor insights
It’s the starting point for building a strategy that actually makes sense.
Web Design
We cover everything needed to improve your search performance and turn it into results:
- Technical SEO audits and ongoing improvements
- Keyword research and search intent analysis
- On-page optimisation and content creation
- Content strategy and copywriting
- Internal linking and site structure improvements
- Local SEO and location-based optimisation
- E-commerce SEO and product optimisation
- Landing page creation and conversion optimisation
- Link building and digital PR
- Structured data and schema markup
- Google Search Console setup and management
- Reporting, tracking, and ongoing consultancy
Everything is tailored to your business and your goals, not a one-size-fits-all approach.
Local SEO and regular SEO share the same foundations but serve different goals. Here is how they compare:
Local SEO:
- Focuses on helping your business appear in search results when people nearby are searching for your product or service
- Involves location-specific content, local citations, and Google Business Profile management
- Uses targeted landing pages built around search terms relevant to your location and surrounding areas
- Is ideal if your primary goal is to reach customers in Bedford and grow your local presence
Regular SEO:
- Targets broader search terms without a geographic focus
- Aims to reach audiences across the UK or beyond
- Builds domain authority and organic search visibility at a national level
- Is ideal if you want to grow your business reach beyond Bedford and Bedfordshire
Your strategy depends on where your customers are and how they search.
For local reach:
- We optimise for location-specific searches
- Build pages around local intent
- Strengthen local signals across your site
For national reach:
- We build authority through content and links
- Target broader, high-value search terms
- Improve structure and user experience to convert traffic
Whether you’re targeting a local area like Bedford or a wider audience, we tailor your approach to match your goals.
Over time, you should expect:
- Improved visibility for relevant search terms
- Higher rankings across Google
- Increased organic traffic
- Better user experience and engagement
- More enquiries and conversions
- A stronger, more consistent online presence
We set realistic expectations and keep everything transparent, so you always know what’s improving and why.
An SEO audit is a full review of your website to identify what’s working, what’s not, and what’s holding you back.
It covers:
- Technical performance and site health
- Structure and internal linking
- Content gaps and optimisation opportunities
- Conversion potential
- Competitor insights
It’s the starting point for building a strategy that actually makes sense.
