How does Google PPC work?

Google pay per click works by allowing advertisers to bid on keywords relevant to their products or services. When a user types a search query matching those keywords, Google enters your ad into an auction and, if successful, displays it as a sponsored result at the top of the page.

Advertisers set their ad budget and maximum cost per click bids, and only pay when someone clicks on their ad. Our team of Google Ads experts manages this entire process, from keyword selection and ad creation through to shopping ads, display ads, and ongoing optimisation, to ensure your campaigns consistently meet your business goals.

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National SEO

We identify how people across the country search and build a strategy that boosts your visibility nationwide, drives consistent high-intent traffic, and positions your brand as the trusted choice.

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Digital PR

We create stories that earn attention and authority, helping your brand secure high quality coverage and links that strengthen visibility and trust.

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Measurement

We turn your data into clarity, showing what’s working and what isn’t so you can make confident decisions that improve your marketing performance.

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SEO Consultancy

We guide your strategy with clear, practical insight into how your customers search, helping you make confident decisions that improve visibility, traffic, and long term growth.

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Google Ads Management

We optimise your campaigns around how your customers search, helping you attract high intent traffic, lower wasted spend, and drive better results.

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Local SEO

We help you show up when local customers are searching by understanding how people in your area look for businesses and shaping a strategy that gets you chosen.

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SEO

We uncover how your customers search and create a strategy that lifts your visibility, grows qualified traffic, and makes your business the natural choice online.

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SEO Audits

We reveal what’s holding your site back by analysing how it’s built, how it’s performing, and how customers find it, giving you a clear plan to improve visibility and growth.

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Ecommerce SEO

We analyse how shoppers discover, compare, and buy products, then shape a strategy that increases visibility, improves conversions, and drives profitable online sales.

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Website Design

We design sites that are easy to use and built to convert, giving your business a clear, modern online presence that supports trust and drives action.

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PPC Management

We manage and refine your paid campaigns to reach the right people at the right time, improving efficiency, reducing waste, and driving stronger returns.

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Small Business Web Design

We create clear, conversion focused websites that help small businesses look professional, build trust, and turn more visitors into customers.

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WordPress Web Design

We build fast, flexible WordPress sites that look great, work smoothly, and help turn visitors into customers.

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Experience a different class of leading search expertise

Why not check out some of our work now?

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A Fresh New Look, Built On Generations Of Family Values
PPC Group
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Year on Year View: A Wider Fit And A Bigger Search Presence For DB Wider Fit Shoes
DB Wider Fit Shoes
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From Hidden To High-Performing: How NHC Increased Adult Learning Traffic By 45%
North Hertfordshire College