The Client Challenge
North Hertfordshire College
North Hertfordshire College (NHC) is a further education college offering a wide range of courses for school leavers, apprentices, employers, and adult learners across Hertfordshire.
While the college had a strong adult learning offering, the adult learning pages weren’t attracting enough visibility in search engines. Traffic to key adult learning pages was relatively low, limiting awareness and reducing opportunities for prospective learners to discover and enrol on courses.
NHC needed to improve its organic search presence and drive more qualified visitors to its adult learning section.
What we did
A consultative approach to services
We started with a detailed research phase to understand how prospective adult learners were searching for courses and training opportunities online.
Based on our findings, we implemented a focused SEO strategy that included:
- Comprehensive keyword and competitor research to identify opportunities within the adult learning market.
- On-page optimisation across all key adult learning pillar pages to improve relevance, search visibility, and user experience.
- Link profile development to strengthen the authority of the adult learning section and support ranking improvements.
- Creation of new adult learning blog content designed to answer common questions, target additional search terms, and attract new audiences.
Every activity was focused on increasing visibility for high-intent searches and making it easier for prospective learners to find the courses most relevant to them.
Our Wins
The Impact
Within just 9 months, the campaign delivered significant improvements across NHC’s adult learning section.
Key Outcomes
- 45% increase in organic traffic to adult learning pages year-on-year.
- 49% improvement in average Google rankings across targeted adult learning pages.
- Increased visibility for valuable adult education search terms.
- Greater exposure to prospective learners actively searching for courses and qualifications.
- A stronger organic foundation to support future enrolment growth.
The combination of technical optimisation, content improvements, and authority-building activity helped transform the visibility of NHC’s adult learning offering, resulting in sustained growth in both rankings and traffic.
