The Client Challenge
Truck Trading
Truck Trading is a specialist marketplace for buyers and sellers of commercial vehicles, trailers, and transport equipment across the UK.
Operating in a highly competitive industry dominated by larger, well-established brands, the business needed a way to increase lead generation without matching the marketing budgets of its bigger competitors. The challenge wasn’t simply generating traffic, but also attracting high-intent buyers and sellers, and turning that traffic into valuable business enquiries.
The goal was clear: increase lead volume, improve efficiency, and help the business compete more effectively in a crowded market.
Watch The Strategy In Action
What we did
A consultative approach to services
We focused on building a Paid Search strategy designed to put Truck Trading in front of buyers and sellers actively looking for commercial vehicles and trailers.
Key actions included:
- Refining campaign targeting to focus on high-intent search terms most likely to generate enquiries.
- Optimising account structure to improve visibility across relevant vehicle and trailer categories.
- Improving budget allocation so spend was concentrated on the campaigns generating the strongest returns.
- Continuous performance monitoring and optimisation to reduce wasted spend and improve lead quality.
- Competing strategically against larger brands by focusing on intent-driven searches rather than trying to outspend competitors.
This approach allowed Truck Trading to maximise every pound of advertising budget while consistently generating valuable business leads.
Our Wins
The Impact
The partnership delivered strong, measurable growth and helped establish Paid Search as one the business’s most important lead-generation channels.
Key Outcomes
- 6,180 total conversions generated during our partnership.
- 44% of all leads came directly from Paid Search campaigns managed by our team.
- £5.82 cost per conversion, delivering highly cost-effective enquiries in a market where individual sales can represent significant business value.
- Enabled Truck Trading to compete effectively against larger industry competitors while maintaining efficient acquisition costs.
The result was a scalable lead-generation system that consistently delivered qualified enquiries, allowing Truck Trading to grow its presence and compete with larger players in the commercial vehicle marketplace.
