The Client Challenge
Solar Lite
SolarLite is part of Clearview Intelligence, providing solar-powered active road studs designed to improve visibility and safety across roads, junctions, cycleways, footpaths and crossings. Its technology combines road safety with a more sustainable approach to infrastructure, using solar power rather than relying on external cabling or a continuous power supply.
Despite being an established product range, SolarLite didn’t have a dedicated website of its own. It lived under the wider Clearview Intelligence brand, making it harder for SolarLite to establish a distinct identity and give its products the space they deserved.
The challenge was to create a standalone digital home for SolarLite that still felt connected to Clearview Intelligence, while being different enough to establish SolarLite as a recognisable brand in its own right.
What we did
A consultative approach to services
We designed and built a new website specifically around SolarLite and its range of solar-powered safety products.
We kept the family resemblance without creating a carbon copy. The new site takes cues from the established Clearview Intelligence brand, creating continuity and trust, while introducing its own look and feel to give SolarLite a clearer identity.
We put the products and their applications front and centre. The site makes it easy to explore the different SolarLite products alongside the problems they solve, from road and junction safety to cycle paths, level crossings and decarbonisation.
We added functionality that makes the website genuinely useful. Rather than simply creating an online brochure, we developed an interactive Stud Calculator. Users can enter details about their project and receive an estimate of the number of studs required and the likely cost.
That gives potential customers something practical they can use while planning a project, helping turn the website from somewhere to browse into a useful part of the buying journey.
Our Wins
The Impact
SolarLite now has a dedicated digital presence that gives the brand room to stand apart while retaining a clear connection to Clearview Intelligence.
The new website provides a much stronger platform for showcasing its growing product range, applications, case studies and sustainability credentials.
Most importantly, the bespoke Stud Calculator adds utility that goes beyond the main brand website, allowing prospective customers to scope projects and get an initial estimate before making an enquiry.
The result is a website that gives SolarLite its own identity, and it gives customers more reasons to use it.
