SEO success for managed services provider

SEO CAMPAIGN MOVES THE NEEDLE FOR MANAGED IT SERVICES PROVIDER

The client

Bluechip

Sector

IT Services

Services

SEO

Location

Bedfordshire

Bluechip

Founded in the late 80s, Bluechip provided businesses with mission-critical IT support and infrastructure, they worked with many of the largest brands in the UK including high-street retailers and banks. Prior to their acquisition by Service Express in 2021 we supported them of some of their biggest digital challenges.

What we did

We worked with a renowned IT managed services provider to improve their online visibility and drive more traffic to their website. We conducted a thorough analysis of the client’s current SEO position and identified areas for improvement.

We then implemented a number of tactics to boost the client’s search engine rankings, including thorough keyword research and on-page optimisation, as well as creating and working with the team to implement a content marketing strategy designed to engage and educate the client’s target audience.

As a result of our efforts, the client experienced an increase in organic traffic, and their website began ranking on page one for a number of high-value, ultra-competitive keywords, including a number of high-intent keywords relating to “it managed services”.

As a consequence, the client saw an improvement in their online visibility and organic traffic.

The Numbers
100+

Keywords on page one

During the campaign
35%

Uplift in organic traffic

Year-on-year.
Their Words, Not Ours

Having worked with the team on a UK website build, maintenance, and reporting, as well as regular management of Google Adwords, and an international SEO project for a global website, I couldn’t recommend enough. I’d recommend over many of the larger agencies I’ve used over the years.

Gerry Johnstone
Bluechip
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