New PPC campaign for Australian Based Affirmations

PPC Campaign for Australia's leading publishing house

The client

Affirmations

Sector

Publishing House

Services

PPC

Location

Australia

Affirmations

Affirmations Publishing House is dedicated to sharing inspiring messages of love, hope, discovery, enlightenment, fun and positivity with the world. With a vibrant team and youthful spirit, they strive to make the future brighter for everyone by spreading their message globally.

What we did

We were employed to test if PPC was a viable route to market globally for one of Australia’s leading publishing houses. Centered around the launch of a new product, we advised on landing page design then designed and implemented a launch campaign targeting AU, UK and NZ.Ā 

The Numbers
A$4.30

CPA

Cost Per Acquisition
29%

Conversion rate

Over the course of the campaign.
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“The team at crdone haveĀ revolutionised our wider organisationā€™s approach to marketing, providing professional, proactive support and an excellent standard of customer service. They are hugely data driven while also being skilful in relaying this data comprehensibly so that colleagues beyond the marketing team are able to recognise the impact of our campaigns and initiatives.

Katy George
Head of Marketing