The Client Challenge
Bristol Street Peugeot
Bristol Street Peugeot in Launceston is a leading Peugeot dealership offering a wide range of new and used vehicles. They also provide comprehensive after-sales services, ensuring their customers receive top-notch maintenance and support. Their commitment to customer satisfaction and quality service makes them a trusted name in the automotive industry.
What we did
A consultative approach to services
Bristol Street Peugeot needed to increase the visibility of their after-sales services, specifically tyre fitting. Despite their strong reputation, they faced challenges in reaching potential customers searching for tyre fitting services online. Increasing visibility in this area was crucial to attracting more customers and boosting after-sales revenue.
To address this challenge, a targeted Google Ads campaign was implemented. The campaign focused on:
- Targeting Relevant Search Terms: Ensuring Bristol Street Peugeot appeared in search results for every relevant brand term related to tyre fitting.
- Optimised Ad Copy: Crafting compelling and informative ad copy to attract clicks and conversions.
- Strategic Bidding: Utilising strategic bidding to maximise search impression share and click share.
Our Wins
The Impact
The campaign delivered impressive results:
- 90% Search Impression Share: Bristol Street Peugeot’s ads were shown for 90% of all relevant searches, significantly increasing their visibility.
- 95% Click Share: The campaign achieved a 95% click share, indicating that the vast majority of people who saw the ads clicked on them.
This targeted approach not only increased their visibility but also drove more traffic to their site, enhancing their after-sales service business.
