The Client Challenge
Penton Citroen Bournemouth
Penton Citroen Bournemouth is a dealership under the Penton Motor Group, specialising in Citroen vehicles. They provide a range of services including sales of new and used cars, servicing, and after-sales support. Located in Bournemouth, they aim to offer exceptional service and support to their customers, ensuring a seamless and satisfying vehicle ownership experience.
What we did
A consultative approach to services
Penton Citroen Bournemouth faced a challenge: they needed to boost the visibility of their after-sales services, particularly tyre fitting. Despite offering quality service, they needed help to reach potential customers searching for tyre fitting services online.
To address this issue, a targeted Google Ads campaign was set up. This campaign was designed to:
- Focus on relevant brand terms related to after-sales services, specifically tyre fitting.
- Ensure Penton Citroen Bournemouth appeared prominently in search results whenever potential customers searched for these services.
By honing in on specific keywords and search terms, the campaign aimed to capture the attention of users actively looking for tyre fitting services.
Our Wins
The Impact
The Google Ads campaign delivered impressive results over its duration:
- 91% search impression share: Penton Citroen Bournemouth appeared in 91% of relevant searches, significantly increasing their online visibility.
- 95% click share: The campaign achieved a high click-through rate, with 95% of users clicking on their ads, driving more traffic to their site and increasing potential customer engagement.
This targeted approach effectively increased the dealership’s presence in the market for tyre fitting services, contributing to their overall business growth and customer reach.
