The Client Challenge
Hendy Renault
Hendy Renault in Brighton, part of the Hendy Group, is a leading car dealership offering a range of Renault vehicles and services. Located in East Sussex, the dealership is known for its comprehensive services, including new and used car sales, financing options, and a full suite of after-sales services. Hendy Renault prides itself on providing exceptional customer service and maintaining a high standard of care for all Renault owners in the region.
What we did
A consultative approach to services
Hendy Renault needed to boost the visibility of their after-sales services, particularly tyre fitting. Despite their excellent reputation and comprehensive service offerings, they faced challenges in reaching potential customers searching specifically for tyre fitting services. Increasing visibility for these services was crucial to attracting more customers and maintaining their competitive edge in the market.
To address this issue, we developed a targeted Google Ads campaign. The campaign was designed to capture every relevant search term related to tyre fitting services. Key elements of the solution included:
- Targeted Keywords: Focused on specific after-sales service terms, ensuring ads appeared for all relevant searches.
- Ad Optimisation: Created compelling ad copy that highlighted Hendy Renault’s expertise and convenience in tyre fitting.
- Geotargeting: Ensured ads were shown to users in and around the Brighton area to maximise local reach.
- Budget Management: Optimised the campaign budget to ensure maximum ROI while maintaining high visibility.
Our Wins
The Impact
The Google Ads campaign delivered impressive results, significantly enhancing the visibility of Hendy Renault’s tyre fitting services:
- 87% Search Impression Share: The campaign achieved an 87% search impression share, meaning Hendy Renault’s ads were displayed for the vast majority of relevant searches.
- 95% Click Share: The ads not only appeared frequently but also engaged users effectively, resulting in a 95% click share.
These outcomes not only increased the dealership’s visibility for tyre fitting services but also helped a higher number of service bookings and improved customer awareness.
