The Client Challenge
Bristol Street Vauxhall
Bristol Street Vauxhall in Sunderland is a reputable car dealership known for offering a wide range of Vauxhall vehicles. They provide not only new and used cars but also comprehensive after-sales services. The dealership prides itself on exceptional customer service, aiming to meet all automotive needs of its clients in Sunderland and surrounding areas.
What we did
A consultative approach to services
Despite their wide range of after-sales services, including tyre fitting, Bristol Street Vauxhall struggled with visibility. Customers were not fully aware of these offerings, leading to missed opportunities and a potential loss in service revenue. They needed to enhance their online presence to capture more local traffic and inform customers about their tyre fitting services.
To tackle this issue, a targeted Google Ads campaign was developed. The focus was on capturing every relevant brand term associated with their tyre fitting services. The campaign strategy included:
- Keyword Optimisation: Identifying and utilising specific keywords that potential customers would use when searching for tyre fitting services.
- Ad Placement: Ensuring ads appeared prominently in search results for maximum visibility.
- Ad Copy: Crafting compelling ad copy that highlighted the benefits of choosing Bristol Street Vauxhall for tyre fitting.
- Monitoring and Adjustment: Regularly analysing the campaign’s performance and making necessary adjustments to improve results
Our Wins
The Impact
The Google Ads campaign yielded impressive outcomes:
- 93% Search Impression Share: The ads were displayed 93% of the time when relevant searches were made, significantly increasing visibility.
- 92% Click Share: Out of all the clicks available in the market for tyre fitting services, 92% were captured by Bristol Street Vauxhall’s ads, driving a substantial amount of traffic to their site.
- These results not only improved awareness of their tyre fitting services but also likely contributed to increased bookings and overall service revenue.
