Is Facebook Advertising still worth it?

Facebook has over 2.7 billion active users and is the third most visited website behind Google and Youtube. If you are a business owner considering social media marketing, Facebook would have most definitely crossed your mind. The social media landscape is continually changing with new platforms springing up, what seems like, every five minutes, however...
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Google Analytics 4 – What You Need to Know!

Keeping track of customer behaviours, and using this insight to influence your marketing approach is difficult offline. However, Google Analytics makes it easy to do these with your online businesses. From December 2020, Google Analytics 4 (GA4), has replaced Universal Analytics. While GA4 is a big change from its predecessor, users of Universal Analytics will...
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