Tag

SEO

How to Choose The Best Bedfordshire SEO Agency

Looking for the best SEO agency in Bedfordshire? Whoever you pick will make or break your marketing success over the coming year. The problem is there are so many agencies to choose from. Search engine optimisation (SEO) is the single biggest factor in most companies’ online marketing. Achieving the much sought-after number 1 ranking in...
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What is Search Engine Optimisation (SEO) in Digital Marketing?

In today’s digital landscape, digital marketing is vital to business success, and one essential component is Search Engine Optimisation or more commonly known – SEO. If you’re reading from across the Atlantic Ocean, it’ll be Search Engine Optimization. Today, we’ll explore the world of SEO and its significance in the broader digital marketing mix, helping...
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Small Business Web Design Packages – Do they work?

Having an online presence is crucial for any business striving to stay competitive. As a small business, allocating a significant portion of your budget (or even your own money) towards website development can be challenging. That’s where packages or even the promise of a ‘free website’ might become appealing. We often speak to clients that...
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Marketing for small businesses – six tips

Small businesses often need help to allocate resources for marketing, whether it’s spend or focus, we often hear about the challenges. As a small business owner, you have to  be smart about spending your time and money. This post will share six tips for marketing your small business on a budget. Create a strong branding...
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How to Promote your Business Locally

Every business wants to interact with the local customers, stand out from competitors, and maintain a strong presence in the community. However, this isn’t possible without knowing how to promote your business locally.  Since the number of customers in your area is finite, and your competitors are also targeting the same customers, you have to...
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Is SEO Still Important?

SEO is the optimisation of a website’s content to increase the chances of your website’s “ranking” for searches that are relevant to your offering in search engines. Its aim is to make a search engine – Google, Bing, DuckDuckGo, and others – believe a website has the best response to a searcher’s query, hence, driving...
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Google Analytics 4 – What You Need to Know!

Keeping track of customer behaviours, and using this insight to influence your marketing approach is difficult offline. However, Google Analytics makes it easy to do these with your online businesses. From December 2020, Google Analytics 4 (GA4), has replaced Universal Analytics. While GA4 is a big change from its predecessor, users of Universal Analytics will...
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Content Marketing Approaches you Can Implement.

Content marketing is all about creating purpose-driven content that’s engaging for your target audience. B2B, B2C, it doesn’t matter, content marketing has been the biggest growth area in marketing over the last few years. Content marketing has long existed since print media became an option, but the internet has changed the narrative for good. The...
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