Navigating Analytics: How Often Should You Be Checking Your Data?

Conversion rates. Lead generation. Website traffic. There’s an endless number of metrics and key performance indicators to track and monitor. Navigating these analytics can feel like a never-ending task. No sooner have you reviewed one set of data than the picture has changed as your adjustments take effect. Understandably, marketers and sales professionals ask, “How...
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Conversion Tracking 101: Essential Guide for Small Businesses

You’ve spent weeks or months developing a marketing campaign. Now, after launching the campaign, you’re done – right? You’ve already uploaded your ad copy, set your landing page, and identified your keywords. What else is there to do? The mindset above is the number one mistake small businesses make when launching a digital marketing strategy....
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A Guide To Google Analytics 4 – The One Report To Master

Google Analytics is a free website analytics tool that can help everyone, from digital marketers to small business owners, understand their website. It primarily deals with all traffic sources, including organic search, paid search, social media, and more. Google Analytics 4 (GA4) is the latest version, launched in 2023. But it does more than just...
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A Guide to Search Engine Marketing: What is SEM?

When you’ve got a question, where do you turn? Search engines, right? Or more likely than not, Google! We rely on search engines to find us products, answer questions, give us recipe ideas, and much more. Search engine marketing, or SEM, is one of the most successful ways to target customers. The objective is to...
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Higher Education Marketing: 25 Tips for an effective higher education marketing strategy

The higher education landscape is more competitive than ever. We don’t need to tell you that. If you work as a higher education marketer, you know your institution faces greater competition from your peers. However, tightening budgets, saturated communications and emerging channels mean institutions must achieve more with less. Universities, colleges, and sixth forms once...
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How Will SGE Affect SEO?

Google’s Search Generative Experience, or SGE, is the next step in the evolution of the search engine. According to some insiders, the project will have a negative impact on standard SEO practices, reducing organic visibility, which, in turn, will damage traffic and conversions. Little wonder the tentative announcements have businesses and SEO agencies spooked. But...
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What is Google SGE? And How Will It Impact Small Businesses?

For small businesses, being discovered online has always been tough. Up until now, they relied heavily on search engine optimisation (SEO), creating informative blogs and compelling case studies to boost brand visibility and build customer trust.  But, with the emergence of generative AI, content creation became lightning-fast. Although there are significant concerns about the ability...
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