Tag

SEO

How to Promote your Business Locally

Every business wants to interact with the local customers, stand out from competitors, and maintain a strong presence in the community. However, this isn’t possible without knowing how to promote your business locally.  Since the number of customers in your area is finite, and your competitors are also targeting the same customers, you have to...
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Is SEO Still Important?

SEO is the optimisation of a website’s content to increase the chances of your website’s “ranking” for searches that are relevant to your offering in search engines. Its aim is to make a search engine – Google, Bing, DuckDuckGo, and others – believe a website has the best response to a searcher’s query, hence, driving...
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Google Analytics 4 – What You Need to Know!

Keeping track of customer behaviours, and using this insight to influence your marketing approach is difficult offline. However, Google Analytics makes it easy to do these with your online businesses. From December 2020, Google Analytics 4 (GA4), has replaced Universal Analytics. While GA4 is a big change from its predecessor, users of Universal Analytics will...
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Content Marketing Approaches you Can Implement.

Content marketing is all about creating purpose-driven content that’s engaging for your target audience. B2B, B2C, it doesn’t matter, content marketing has been the biggest growth area in marketing over the last few years. Content marketing has long existed since print media became an option, but the internet has changed the narrative for good. The...
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Six Local Marketing Tips and Tricks

As a small business, running marketing campaigns to attract customers in your area is the best way to create the awareness you need. The challenge for many companies is getting it right. Whether you operate a brick and mortar business or offer just services or a combination of both, with effective local marketing strategies, you...
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