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PPC

How to Promote your Business Locally

Every business wants to interact with the local customers, stand out from competitors, and maintain a strong presence in the community. However, this isn’t possible without knowing how to promote your business locally.  Since the number of customers in your area is finite, and your competitors are also targeting the same customers, you have to...
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Google Analytics 4 – What You Need to Know!

Keeping track of customer behaviours, and using this insight to influence your marketing approach is difficult offline. However, Google Analytics makes it easy to do these with your online businesses. From December 2020, Google Analytics 4 (GA4), has replaced Universal Analytics. While GA4 is a big change from its predecessor, users of Universal Analytics will...
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