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Google Ads

Google Analytics 4 – What You Need to Know!

Keeping track of customer behaviours, and using this insight to influence your marketing approach is difficult offline. However, Google Analytics makes it easy to do these with your online businesses. From December 2020, Google Analytics 4 (GA4), has replaced Universal Analytics. While GA4 is a big change from its predecessor, users of Universal Analytics will...
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Improve Your Google Search Campaigns in 24 hours

It is indeed highly competitive out there, and in the current age of digital marketing, you need to be open to strategies that may be able to give you an edge. In this article, we shall discuss some basic PPC tips and tricks that could unlock the potential of your next campaign.  More Attention to...
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