Tag

Content Marketing

Google Analytics 4 – What You Need to Know!

Keeping track of customer behaviours, and using this insight to influence your marketing approach is difficult offline. However, Google Analytics makes it easy to do these with your online businesses. From December 2020, Google Analytics 4 (GA4), has replaced Universal Analytics. While GA4 is a big change from its predecessor, users of Universal Analytics will...
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Content Marketing Approaches you Can Implement.

Content marketing is all about creating purpose-driven content that’s engaging for your target audience. B2B, B2C, it doesn’t matter, content marketing has been the biggest growth area in marketing over the last few years. Content marketing has long existed since print media became an option, but the internet has changed the narrative for good. The...
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