Automotive PPC Agency
Built To Reach Buyers And Drivers At The Moment They Decide
Most automotive accounts we inherit are not broken in dramatic ways. They leak. Wasted clicks on the wrong intent, stock that sold weeks ago still being advertised, and conversion tracking that counts everything except the things that make money.
We have unpicked that for dealers, independent garages, MOT centres and parts retailers. Here is what we fix.
Search Intent And Wasted Spend
Broad match plus automated bidding will find you traffic. It will also find you people researching a car they will buy in eight months, and people looking for the model you stopped selling.
We rebuild keyword structure around commercial intent, maintain negative keyword lists properly, and separate research terms from ready-to-buy terms so the budget follows the money.
Local Targeting For Every Site You Operate
A thirty mile radius around a garage means paying for clicks from people who will never drive past you. Multi-site accounts often have branches bidding against each other on the same towns, quietly inflating cost per click.
We set realistic catchments per location, split campaigns by site, and manage bid adjustments by area and time of day. Someone searching for an MOT at half seven in the morning is worth more than the same search on a Sunday.
Stock And Inventory Ads
Dealer accounts age badly. Cars sell, ads keep running, and clicks land on a page for a vehicle that left the forecourt in March. That waste rarely shows up in a headline report.
We connect campaigns to your stock feed so what is advertised is what is available, and structure vehicle ads by make, model and price band so the search matches the landing page.
Service And MOT Campaigns
Garage work runs on urgency and availability. The customer wants a slot, a price and a phone number before the next result loads.
We build campaigns around servicing, MOTs, diagnostics, tyres and repairs, with call extensions, location extensions and booking-focused ad copy. Call tracking is standard, because most conversions here happen on the phone.
Landing Pages That Convert
Sending paid traffic to a homepage or a generic contact form is the most expensive habit in automotive PPC. The click costs the same whether the page converts or not.
We match landing pages to the search, keep the booking route short, and fix the mobile experience first. Where the site itself is the obstacle, we say so and can handle the web design side too.
Conversion Tracking You Can Trust
If you cannot tell which campaign produced the booking, you cannot optimise anything. Plenty of accounts we take over count form loads and button clicks as conversions, which makes reporting look healthy while the phone stays quiet.
We track real outcomes: enquiry forms, calls of meaningful length, test drive requests and booking confirmations. Then we optimise against those.
Remarketing And The Long Buying Cycle
Most car buyers do not convert on a first visit, and most never come back on their own. Without remarketing, you pay to acquire people once, then lose them to whoever advertises next.
We build audience segments by behaviour, so someone who viewed three used hatchbacks sees different messaging than someone who read your finance page, and we cap frequency so it stays useful.
Budget Control And Honest Reporting
Automotive costs per click are high and rising, which makes drift expensive. The usual complaint about a previous agency is not that spend went up; it is that nobody explained why.
We report on cost per enquiry, cost per booked job and, where tracking allows, the value behind them. If a campaign is not earning its place, we tell you before you ask.
Built Around How Your Automotive Business Grows
Single Site Garages And MOT Centres
Tight catchments, urgent searches and a phone that needs to ring. Campaigns are built around service, MOT and repair terms within a realistic drive time, with call tracking, availability-led ad copy and bidding weighted toward the hours your bookings actually come in.
Multi-Site Dealer Groups
Every location gets its own catchment, budget and reporting line, structured so branches support each other instead of competing on the same towns. Stock feeds keep vehicle ads current, and performance is broken down by site so you can see which forecourts are producing enquiries.
Parts And Accessories Retailers
Shopping and search campaigns where feed quality, fitment data and product page performance decide whether the account is profitable. The aim is a stable return that does not depend on discounting, usually alongside ecommerce SEO so the business is not reliant on paid alone.
