What does PPC mean?

Pay-per-click (PPC) is one of the most popular forms of digital marketing. Advertisers pay a fee each time their ads are clicked by a user. It is typically used to direct traffic to websites, promote products and services, or generate leads. For Google PPC, advertisers bid on keywords that are relevant to their target market in order for their ads to appear in the search engine results pages (SERPs).

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