What does PPC stand for?
PPC, short for pay per click, is a form of online advertising, also known as Google Ads, where you only pay when someone clicks on your ad from a search engine.
With the right strategy, PPC can deliver high-quality traffic to your website, targeting potential customers based on their search intent, location, interests and behaviour.
A strong campaign with expert PPC strategy and appropriate ad spend behind it is a great way to reach your target audience effectively and be seen at the top of search results.























