Content marketing is one of the best ways to get your brand into the minds of your prospects. Words can help persuade, images are worth 1,000 words and videos can be the ultimate way to tell stories. But that’s not where great content marketing begins and ends.
Excellent content can help grow your business in more ways than you think and we’re ready and waiting to help tell your story.
Content marketing: it’s an approach, not a campaign.
The objective of content marketing is not simply to write great content and distribute it.Â
It is rather an approach to solving a problem. The problem is identifying what your customers want to engage with, getting your customers to trust your brand as a solution to that problem, and then beginning to form a long-lasting relationship with your brand.Â
It is not a one-hit approach but a process that doesn’t stop as long as you want your business to continue to grow.Â
We help businesses with ideas and fulfilment. We start by helping to identify what your customers want to engage with. Creating the content and then ensuring it gets published and seen in the right place at the right time. We help businesses to form long-term relationships through valuable content that helps solve customer problems.
Blogs are great for content marketing as they are convenient to manage. Writing blog posts can be conversational and informal. Blogs also have the potential to appear in organic search engine results which can, in turn, attract leads to your business.
Videos are a great way to market your business. Visual stories have been known to leave lasting impressions on people’s minds and are great content to share online.
These are graphic visual representations of information. Infographics often contain data that is intended to provide or share information clearly and fast without any in-depth reading.
Case studies are in-depth studies or examinations of particular problems that your business has solved. Prospects are often more inclined to trust a business after reading case studies of their work.
These are books made available in digital form. Containing useful information for your ideal demographic.
There’s a lot of talk these days about the importance of whitepapers in content marketing, and for good reason. Whitepapers offer businesses a great opportunity to provide valuable information to their audience while also strengthening their branding and positioning themselves as experts in their field.
A guide is a type of marketing content that helps users, prospects to find products, services that best suit their needs. It often directs the user to your business as the source of the solution to their problems.
Content marketing is always evolving and finding new ways to reach your audience. Podcasts have become a popular way to consume content, and businesses are taking notice.
Design is the cement that holds the bricks of good content together. Words, stories and all mediums of content are only as good as their design. If the content is visually appealing and easy to understand, it makes for better engagement.Â
You might have heard of the industry jargon around content marketing, but with us, you really don’t have to worry about it.Â
We understand the importance of having a consistent brand tone in your content. So we make your brand tone distinct from the crowd.
With us, you don’t have to bother about your competitors because our content strategy is always miles ahead of them. We use our data to determine the gap and help you take advantage of what your competitor is missing out on.
What is a business without visibility? It’s like a light hidden under a bush. We ensure that your content is optimised to organically reach the right audience using the best SEO practices.
Our approach to content marketing is simple. It’s nothing new, but it’s tried and it’s tested.
We like to know how you work, who your ideal customer is, who your competitors are and then start to build a picture of what useful content looks like.
With proper research, we can start to build out a content plan that covers a wide range of mediums.
With a content plan, we set off to create content that informs, and educates your current or prospective customers.
We take reporting seriously. We look at what’s working and what isn’t in a bid to inform not just our wider strategy but also future content.
Content marketing is a beneficial tool for businesses of all sizes. By creating and sharing content, businesses can reach a wider audience, build relationships with customers, and boost sales. Here are some of the top benefits of content marketing:Â
Having a competent and professional agency on your side is a great way to get the most out of your content marketing efforts. At crdone, we specialize in creating engaging content that helps businesses achieve their marketing goals. Contact us today to learn more about how we can help you!
Every client has their own unique needs and requirements, that’s why we offer a range of support options to ensure you get the help you need.
Select the most suitable step for you based on your current priorities.
Looking for something bespoke? Call us on 01234 632001
