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Articles

Is SEO Still Important?

SEO is the optimisation of a website’s content to increase the chances of your website’s “ranking” for searches that are relevant to your offering in search engines. Its aim is to make a search engine – Google, Bing, DuckDuckGo, and others – believe a website has the best response to a searcher’s query, hence, driving...
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Is Facebook Advertising still worth it?

Facebook has over 2.7 billion active users and is the third most visited website behind Google and Youtube. If you are a business owner considering social media marketing, Facebook would have most definitely crossed your mind. The social media landscape is continually changing with new platforms springing up, what seems like, every five minutes, however...
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Google Analytics 4 – What You Need to Know!

Keeping track of customer behaviours, and using this insight to influence your marketing approach is difficult offline. However, Google Analytics makes it easy to do these with your online businesses. From December 2020, Google Analytics 4 (GA4), has replaced Universal Analytics. While GA4 is a big change from its predecessor, users of Universal Analytics will...
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Content Marketing Approaches you Can Implement.

Content marketing is all about creating purpose-driven content that’s engaging for your target audience. B2B, B2C, it doesn’t matter, content marketing has been the biggest growth area in marketing over the last few years. Content marketing has long existed since print media became an option, but the internet has changed the narrative for good. The...
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Improve Your Google Search Campaigns in 24 hours

It is indeed highly competitive out there, and in the current age of digital marketing, you need to be open to strategies that may be able to give you an edge. In this article, we shall discuss some basic PPC tips and tricks that could unlock the potential of your next campaign.  More Attention to...
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Six Local Marketing Tips and Tricks

As a small business, running marketing campaigns to attract customers in your area is the best way to create the awareness you need. The challenge for many companies is getting it right. Whether you operate a brick and mortar business or offer just services or a combination of both, with effective local marketing strategies, you...
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