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Higher Education Marketing: 25 Tips for an effective higher education marketing strategy

The higher education landscape is more competitive than ever. We don’t need to tell you that. If you work as a higher education marketer, you know your institution faces greater competition from your peers. However, tightening budgets, saturated communications and emerging channels mean institutions must achieve more with less. Universities, colleges, and sixth forms once...
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How Will SGE Affect SEO?

Google’s Search Generative Experience, or SGE, is the next step in the evolution of the search engine. According to some insiders, the project will have a negative impact on standard SEO practices, reducing organic visibility, which, in turn, will damage traffic and conversions. Little wonder the tentative announcements have businesses and SEO agencies spooked. But...
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What is Google SGE? And How Will It Impact Small Businesses?

For small businesses, being discovered online has always been tough. Up until now, they relied heavily on search engine optimisation (SEO), creating informative blogs and compelling case studies to boost brand visibility and build customer trust.  But, with the emergence of generative AI, content creation became lightning-fast. Although there are significant concerns about the ability...
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How to Choose The Best Bedfordshire SEO Agency

Looking for the best SEO agency in Bedfordshire? Whoever you pick will make or break your marketing success over the coming year. The problem is there are so many agencies to choose from. Search engine optimisation (SEO) is the single biggest factor in most companies’ online marketing. Achieving the much sought-after number 1 ranking in...
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How to Choose the Best Web Design Agency in Bedfordshire

Whether you’re building a new website or revamping a tired, old site, finding the best web design agency in Bedfordshire will make all the difference. Aesthetic designs, robust functionality, and intuitive navigation can transform a previously low-conversion site into the foundation of your business. It can drive traffic, earn sales, and establish your business as...
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Simplifying Website Management With the Best Content Management Systems For Small Businesses

Managing a website can be challenging for small business owners, especially when they lose contact with the agency or freelancer who built it. This often leaves them stuck when it comes to simple updates. However, having a user-friendly content management system (CMS) can make updates way easier. Here’s what you need to know about Content...
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Google Ads for Small Business: How Google Ads could be the way to Grow Your Local Business

In today’s fast-paced digital landscape, the importance of online advertising for small businesses cannot be overstated. In an era where consumers increasingly turn to the internet to discover products and services, establishing a robust online presence is no longer a choice—it’s a necessity.  At the heart of the digital transformation for your business might just...
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8 Pitfalls of Cheap Websites for Small Businesses

Creating a new website for your business is a time-intensive and resource-demanding process. Few (if any) small business owners have the time or capabilities to develop a website from scratch. That means turning to a professional designer or agency for help. But, with limited resources, many people fall into the trap of cheap websites for...
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The 5 Essential Pages The Best Small Business Websites Have

Your website is important. There’s no doubt about it, so spending some time to ensure it has the right content is a big deal. Small business website design isn’t easy, despite what many will tell you. Your website should help establish your brand identity, effectively showcase your products or services, and build meaningful connections with...
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Google Ads Management Services: A Comprehensive Guide To Choosing A Google Adwords Agency For Your Next Ad Campaign

In today’s digital age, where businesses strive to make their mark in the online realm, Google Ads management has become a powerful tool. It’s not just a simple ad platform; it’s a dynamic force that has transformed the way brands connect with their audiences. The journey of Google Ads, formerly known as Google AdWords, has been a...
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