Carl Darnell

A Guide to Search Engine Marketing: What is SEM?

When you’ve got a question, where do you turn? Search engines, right? Or more likely than not, Google! We rely on search engines to find us products, answer questions, give us recipe ideas, and much more. Search engine marketing, or SEM, is one of the most successful ways to target customers. The objective is to...
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Higher Education Marketing: 25 Tips for an effective higher education marketing strategy

The higher education landscape is more competitive than ever. We don’t need to tell you that. If you work as a higher education marketer, you know your institution faces greater competition from your peers. However, tightening budgets, saturated communications and emerging channels mean institutions must achieve more with less. Universities, colleges, and sixth forms once...
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What is Google SGE? And How Will It Impact Small Businesses?

For small businesses, being discovered online has always been tough. Up until now, they relied heavily on search engine optimisation (SEO), creating informative blogs and compelling case studies to boost brand visibility and build customer trust.  But, with the emergence of generative AI, content creation became lightning-fast. Although there are significant concerns about the ability...
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Google Ads for Small Business: How Google Ads could be the way to Grow Your Local Business

In today’s fast-paced digital landscape, the importance of online advertising for small businesses cannot be overstated. In an era where consumers increasingly turn to the internet to discover products and services, establishing a robust online presence is no longer a choice—it’s a necessity.  At the heart of the digital transformation for your business might just...
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Google Ads Management Services: A Comprehensive Guide To Choosing A Google Adwords Agency For Your Next Ad Campaign

In today’s digital age, where businesses strive to make their mark in the online realm, Google Ads management has become a powerful tool. It’s not just a simple ad platform; it’s a dynamic force that has transformed the way brands connect with their audiences. The journey of Google Ads, formerly known as Google AdWords, has been a...
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A Simple Pre-Launch Checklist: The Steps To Successfully Launch A Website!

It’s a huge milestone when your website is ready to launch. However, your site’s success depends on having a well-defined launch plan that covers all the bases. To ensure your website launch is successful, it’s essential to have some kind of checklist to follow. In this blog post, we’ll discuss some of the most important...
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Make your mark online: The Secrets To Successful Small Business Website Design.

Starting a new website project might seem simple, but it’s essential to understand that it’s quite an undertaking. Creating a new website is a big project that involves multiple elements and individuals working together towards a common goal. This can often be daunting for business owners, but it shouldn’t be. Throw into the mix, people shouting...
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