Beyond the lock and key

Beyond The Lock and Key: SSL Certificates and Your Small Business Website?

Chances are, you’ve come across that reassuring padlock icon next to a website’s domain name or URL while browsing the internet. Just like you, we value online security and understand the peace of mind that comes with it. These digital safeguards are like the lock and key to your online presence, ensuring your visitors’ data remains safe and sound. 

So, grab a cup of coffee and let’s dive into the world of SSL certificates, demystifying their importance and shedding light on how they can make a world of difference for your brand’s digital journey.

What is an SSL certificate?

SSL stands for secure socket layer and is a digital certificate that enables secure encrypted connections between web servers and users’ browsers. They offer a layer of trust and secure connection, guaranteeing the protection of users’ personal information and minimising the risk of online fraud. Additionally, SSL certificates can enhance website credibility, have major SEO benefits, and provide a sense of assurance for both website owners and visitors.

Its primary goal is to safeguard sensitive data from unauthorised access during transmission. This is accomplished by encrypting the data in transit, making it impossible for third parties to intercept or read it.

Here’s how we like to describe it in really simple terms.

Take the Eurotunnel and let’s take a big leap and assume that you could drive to France underwater. Well, the actual tunnel is like your SSL, it protects everything in it, (personal data in the case of your website), from being damaged from the other elements (unauthorised parties in the case of your website).

Now, whilst it’s way more complex than that. In principle, it should make a little more sense.

There are different types of SSL certificates (OV SSL, DV certificate, root certificate EV SSL certificate) that offer different levels of security, but as a small business website owner, it’s unlikely you’ll need to understand them in this much detail, leave that part to your tech guys. What you need to know is that with an SSL certificate, your website is secure, or at least has an additional level of protection.

SSL certificates rely on public key cryptography, which involves two keys: a public key and a private key. The public key encrypts the data, while the private key decrypts it. This ensures that only the intended recipient, in this case, the web server, can access and read the data.

Speak with our team by booking a free consultation.

Benefits of Having an SSL Certificate

Having that little padlock in your browser offers several benefits to websites and online businesses. Below are some of the main advantages:

Increased trust with customers or users – SSL certificates show website visitors that their data is secured with industry-standard encryption technology. This can foster increased trust and confidence in the website, ultimately resulting in improved customer loyalty and sales.

Improved security for sensitive data – SSL certificates guarantee the secure transmission of sensitive data such as credit card information, login credentials, and other personal details, preventing interception by hackers or malicious actors.

Enhanced peace of mind when sharing data – SSL certificates offer website visitors peace of mind when sharing their personal information online. The knowledge that their data is encrypted and safeguarded can alleviate concerns associated with disclosing sensitive information online.

Enhanced website rankings and reputation – Search engines, such as Google, prioritise secure websites. Having an SSL certificate can enhance website rankings and reputation, resulting in increased traffic and revenue.

Improved data privacy and authentication – SSL certificates enable authentication, which verifies that users are connecting to the intended website, not an imposter. This can assist in preventing phishing attacks and other forms of online fraud.

Having worked with the team on a UK website build, maintenance and reporting, as well as regular mangement of Google Adwords, and an international SEO project for a global website, I couldn’t recommend enough. I’d recommend over many of the larger agencies I’ve used over the years.

Gerry Johnstone, Service Express

Why Do I need an SSL Certificate?

Put simply, an SSL has become essential and hopefully if you’ve read this far you’ll understand why. With the growing concerns over online security, having an SSL certificate has become essential for websites as it provides several benefits for both website owners and users. 

Why you need an SSL certificate boils down to two major themes;

Improved Security and Trust

Using an SSL certificate is primarily for enhancing security and building trust between a web server and a user’s browser. SSL certificates play a crucial role in safeguarding sensitive data like credit card details, passwords, and personal information by encrypting the data in transit. By doing so, it prevents unauthorised access and hacking attempts, thereby minimising the risk of data breaches and online fraud.

Moreover, SSL certificates also provide users with assurance that they are accessing the intended website and not a fraudulent one posing as legitimate. This assurance helps build trust and confidence in the website and the business it represents. Additionally, having an SSL certificate can improve search engine rankings, as search engines prioritise secure websites over insecure ones, boosting website credibility and visibility.

Enhanced Peace of Mind

SSL certificates offer a sense of comfort and security for both website owners and users.

Website owners can be reassured that they are taking the necessary steps to protect their customers’ data and reduce the risk of legal and reputational consequences from data breaches.

For users, SSL certificates provide peace of mind that their personal information is being transmitted securely and cannot be intercepted by hackers or malicious actors. 

Where can I get an SSL certificate?

To get an SSL certificate, you need to purchase one from a trusted Certificate Authority (CA). Most web hosting companies offer this service to make it simple for you to purchase and install. It’s best to speak to your web hosting provider or web designer to ensure the certificate is issued and set up correctly.

More Frequently Asked Questions About SSL Certificates

How does an SSL certificate affect my small business website?

An SSL certificate plays a crucial role in securing your small business website. It provides encryption for all data transmitted between your website and your visitors’ browsers, ensuring their sensitive information, such as credit card numbers, passwords, and personal details, remains secure.

How do SSL certificates work?

When a user visits a website with an SSL certificate, their browser and the web server initiate an SSL handshake. This process confirms the authenticity of the certificate and establishes an encrypted connection using a public key and private key. Any data transmitted between the browser and the server is then encrypted and decrypted only by the respective keys.

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Contact the author
Jodie Darnell
Account Executive

I have a passion for small businesses. I believe every business has the potential to succeed online, and I’m dedicated to helping owners and startups leverage digital marketing to grow their businesses.

Specialises in: Social Media, PPC and Content

Jodie Darnell
Account Executive

I have a passion for small businesses. I believe every business has the potential to succeed online, and I’m dedicated to helping owners and startups leverage digital marketing to grow their businesses.

Specialises in: Social Media, PPC and Content

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