Aesthetic designs, robust functionality, and intuitive navigation can transform a previously low-conversion site into the foundation of your business. It can drive traffic, earn sales, and establish your business as the go-to industry authority. But only if you pick right.
This guide explores step-by-step how to find web design agencies, evaluate their services, and ensure they deliver on their promises.
Web Design Agency: Key Factors For Your Site Build
But how to find the best web design agency in Bedfordshire and beyond? With so many agencies to choose from, you need a list of factors to separate the good from the mediocre. Consider these key factors:
- Range of Services: Look for agencies offering a spectrum of services. This can include web development, graphic design, SEO optimisation, content creation, social media integration, and e-commerce solutions. For small businesses, having to approach lots of different agencies and freelancers to plan, coordinate and develop a successful site can be a nightmare. Having it all under one roof is always a better option.
- Portfolio & Expertise: Check for a diverse portfolio demonstrating adaptability across various industries. Confirm their expertise aligns with your specific web needs, such as e-commerce, SEO services, or responsive design. Look for innovative solutions and cutting-edge design trends.
- Client Testimonials & References: Testimonials and references provide insights into the agency’s reliability, quality of work, and client satisfaction. Prioritise agencies with positive feedback from businesses similar to yours.
- Support & Maintenance: Prioritise agencies offering comprehensive post-launch support. An ongoing relationship when your site is complete will make your life a lot easier. This includes technical assistance, security updates, and scalability options for future growth. Continuous support ensures your website remains relevant, secure, and efficient.
Does Web Design Really Matter?
Absolutely! A high-quality, SEO-optimised, data-driven site is no longer optional for businesses. Customers expect a flawless digital experience, providing clear information, excellent functionality, and an easy-to-navigate site.
But that’s not all – consider these stats:
- According to GoodFirms, in 2021, a significant 73.1% of web designers identified non-responsive design as a leading factor for visitors abandoning a website.
- SimilarWeb’s data from May 2023 reveals that mobile devices accounted for 65.49% of total global website traffic, highlighting the importance of mobile-friendly design.
- In 2021, WebFX reported that a staggering 94% of initial impressions of a website are influenced by its design.
- A study by Top Design Firms in 2021 found that 42% of users are likely to leave a website due to its poor functionality.
- In terms of colour preferences, Top Design Firms in 2021 noted that 22% of consumers favour websites with attractive colours, while 21% tend to avoid sites with overly bold or “outlandish” colour schemes.
- Top Design Firms’ 2021 research indicated that 38% of consumers pay close attention to a website’s layout or navigational links when visiting for the first time.
5-Step Guide to Choosing Web Designers and Web Design Services
1. Decide What You Want to Achieve For Your Website Project
The best web design agencies in Bedfordshire can work wonders. But, without a clear objective, the final result won’t advertise your business effectively.
Whether it’s increasing online sales, boosting brand awareness, or improving user engagement, having specific targets in mind helps guide the design process and ensure the outcome aligns with your business objectives.
For example, if you’re all about skyrocketing online sales, then creating a user-friendly eCommerce platform should be your objective. Alternatively, if brand awareness is key, a visually striking design with an impressive resource hub will help you stand out online.
2. Find Trusted Website Design Agencies That Offer Great Value
Where can you find web agencies? The answer: Google it, speak to fellow companies, find their websites. The more agencies you find to evaluate, the greater your final success.
In addition, some websites rank agencies, consolidating information about their services, reviews, and other key factors. Such guides are invaluable in your hunt for a top-class web design agency.
3. Evaluate Their Website and Digital Services
You wouldn’t get a haircut from someone having a bad hair day. The same is true for web design. The agency’s website should be impeccable. Look at its functionality, design, and navigation features. But also review their services – what do they do?
Will they provide a basic design? What kind of companies do they work with? Do they provide long-term support?
4. Read Their Business Reviews and Case Studies
Good reviews are goldust in your hunt for the best web design agency in Bedfordshire. Review sites like Yelp, Google, and even Facebook can provide key insights into their results, professionalism, communication, and more.
But most agencies also showcase their past projects on their website – or list companies they’ve worked with. Quantifiable statistics are an excellent marker of success. But if you’re still unsure, contact a past client and ask them for an honest assessment.
5. Get In Touch with the Agency
Once you’ve whittled down your shortlist to a handful of agencies, send them a message. Ask for a consultation and any questions you’ve got. You should receive friendly, straightforward answers alongside a few questions clarifying what you want; agencies like to “define the scope”, which means understanding your requirements and is actually a really good thing for you.
Important things to ask include:
- What is your experience in my industry?
- Can you outline your typical project timeline and process?
- What are the costs and payment terms?
- What post-launch support and maintenance do you offer?
- How will communication and reporting be handled during the project?
- Do you provide SEO and digital marketing integration?
Speak with our team by booking a free consultation.
crdone – The Best Web Design Agency in Bedfordshire
Your hunt for Bedfordshire’s best web design agency is over! Our expert team of professionals are based in Bedford and specialise in visually stunning, user-friendly websites optimised for search engines and all devices.
Whether you want us to boost your existing site or start fresh, we’ll tailor our services to your business needs.
Your new site will be 100% SEO-optimised, and with our SEO content marketing services, we’ll continue to increase traffic through in-depth guides and helpful articles.
Book a free consultation today to take your website to the next level. We’re ready to showcase your business.