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How to Choose The Best Bedfordshire SEO Agency

Looking for the best SEO agency in Bedfordshire? Whoever you pick will make or break your marketing success over the coming year. The problem is there are so many agencies to choose from.

Search engine optimisation (SEO) is the single biggest factor in most companies’ online marketing. Achieving the much sought-after number 1 ranking in Google can drive huge organic traffic to your site, transforming your business.

But only if you choose the right agency or SEO expert. Not sure where to start? Below, we cover the top factors and key questions you need to consider when weighing up your options.

In this guide:

Why Hire a Search Engine Optimisation (SEO) Agency

Maximising your company’s online marketing efforts takes time. SEO, in particular, while being one of the more affordable options, is extremely time-intensive. From keyword research to continuous content creation, most companies simply cannot afford to spend the man-hours required to see results. Doing so would mean hiring more staff, placing additional risk on your limited resources.

Opting for an external SEO agency saves time and focus internally, allowing your team to do what they do best. But that’s not the only reason to choose a third-party vendor to help drive traffic to your website:

1. Maximise Online Visibility: SEO agencies excel in pushing your website up the search engine rankings, making sure your business stands out in a crowded digital landscape. They employ proven SEO techniques to increase your visibility, helping you reach your target audience more effectively by helping your website appear for the relevant search terms on Google’s search results page.

2. Efficient Resource Management. Hiring internal team members for content creation means you’re constantly liable for their salaries. However, with an external agency, you can adjust your production capacity month-by-month – scaling up for a marketing campaign or cutting back due to market changes. 

3. Access to Expertise and Advanced Tools: Benefit from the vast experience and specialised knowledge of SEO professionals. They stay abreast of the latest algorithm updates and digital marketing trends. Plus, they have access to advanced tools and analytics that can fine-tune your strategy for optimal performance.

4. Quantifiable Outcomes and Strategic Insights: An SEO agency doesn’t just improve your website’s rankings; it also provides clear, measurable results. You’ll receive detailed analytics and regular progress reports, offering insights into customer behaviour and market trends.

Factors to Consider When Hiring A Local SEO Agency

How do you choose the best SEO agency in Bedfordshire? You’ll want to consider several factors if you are weighing up the different contenders. Review their current SEO strategies, ask them to read previous blog articles, and determine what metrics they use to measure success.

Ask these questions:

  • Can you provide examples of successful SEO campaigns you’ve managed for other clients and how you’ve turned clicks into conversions?
  • How familiar are you with my industry or business? Have you worked with similar companies before?
  • What metrics do you use to measure SEO success? How often will I receive reports, and what will they include?
  • How do you plan for long-term SEO success?

However, their experience and strategies are only one side of the coin. What you want to achieve is another critical factor. For example, if you’re trying to reach a local audience, the best SEO agency in Bedfordshire (for you) requires experience with local SEO, Google Business (previously Google My Business), and Google Maps listings.

To select and onboard the right SEO agency for you, you must:

  • Define your business goals and understand where you want to take your business.
  • Specify your desired outcomes, detailing what you hope to achieve once those goals are met.

Then, there are the different types of SEO services available. Some companies specialise in one or two, while others have experience across various areas. Key areas of expertise to consider include:

  • SEO-focused content marketing
  • Technical SEO
  • Optimisation for voice search (Voice SEO)
  • Strategic link building
  • Local SEO for geographically-targeted visibility
  • E-commerce SEO for online retail platforms
  • SEO Marketing Strategy

When considering your desired outcomes, you might be looking to:

  • Get your website to appear on page one for specific terms
  • Generate traffic, leads and conversions after X months
  • Improve your online presence in national search
  • Enhance direct sales from organic search traffic
  • Drive more visitors to your website from organic search results.

No two businesses are alike. The service you require, the specifics of your industry, and the demographics and behaviours of your customers all determine the SEO agency you need. Remember, no SEO agency is a one-size-fits-all – find the one that works for you long-term.

Is it time to get some perspective?

Gain clarity and insight into your situation by booking a free consultation today.

Book A Free Consultation Today

Best Practices When Hiring SEO Services

Learn how to choose the best SEO agency in Bedfordshire with these five best practices:

1. Define Your Agency Requirements

It’s not just about their expertise and experience. Other key factors driving your decision include budget, location, time zone, and point of contact. Hiring an Australian agency, despite being in the UK, will limit your communication. Meanwhile, going for the most expensive company could limit your content production. That being said, cheap agencies rarely deliver the results they promise.

2. Research Each SEO Agency

Who are they? What are their results? How did they achieve them? Looking at the agency’s past history, its website, and other information helps you draft a shortlist of potential candidates. If an agency has won an award or has some noteworthy clients, add it to the “consider” list. We’d even recommend looking at their own SEO – do they appear in the top spots for local searches or on the first page of Google for relevant terms.

3. Review Case Studies and Read Client Reviews To Understand The ROI

Social proof is one of the best ways to evaluate an agency’s success. Ask about past campaign’s performance, quantifiable results, testimonials, and more. Also, consider how long it took them to achieve these results. Sure, SEO is a long-term strategy. But you should still see some results within 3-6 months. Choosing an effective SEO agency doesn’t have to be hard work, but don’t be fooled; some agencies will promise to get you higher in search engines or give you a web design that will make you immediately rank in the search engine results across the UK. These are usually red flags, which is why it’s crucial to understand their previous experience.

4. Question, Question, Question, oh – and ask for an SEO Audit

Got a question? Never be afraid to ask – the more answers you receive about their services and abilities, the more confident you can be in your decision. Request a face-to-face meeting or a video conference call to talk through the details.

You want solid answers regarding cost, experience, time, and results. The best SEO agencies in Bedfordshire will be happy to provide these answers.

5. Understand Their Services

What are you buying? Too often, supposed “SEO gurus” promise incredible results by specifying what they do. Clarify whether their services include the following:

  • Free SEO audit
  • Keyword research
  • Content creation
  • On-page optimisations
  • Link building
  • Technical optimisations

crdone – Getting The Best Results For Bedfordshire Businesses

Ready to skyrocket your digital presence? From boosting organic traffic to building your brand authority, we’ve got you covered. Based in Bedford, Bedfordshire, we perform SEO research, optimise your website design, and craft content designed to funnel customers toward a sale.

Don’t miss out on potential customers – let us help you dominate your industry’s digital landscape. Book a free consultation today to speak to our experts.

Speak with our team by booking a free consultation.

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Contact the author
Jodie Darnell
Account Executive

I have a passion for small businesses. I believe every business has the potential to succeed online, and I’m dedicated to helping owners and startups leverage digital marketing to grow their businesses.

Specialises in: Social Media, PPC and Content

Jodie Darnell
Account Executive

I have a passion for small businesses. I believe every business has the potential to succeed online, and I’m dedicated to helping owners and startups leverage digital marketing to grow their businesses.

Specialises in: Social Media, PPC and Content

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