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June 26, 2024

Navigating Analytics: How Often Should You Be Checking Your Data?

Conversion rates. Lead generation. Website traffic. There’s an endless number of metrics and key performance indicators to track and monitor. Navigating these analytics can feel like a never-ending task. No sooner have you reviewed one set of data than the picture has changed as your adjustments take effect. Understandably, marketers and sales professionals ask, “How...
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Conversion Tracking 101: Essential Guide for Small Businesses

You’ve spent weeks or months developing a marketing campaign. Now, after launching the campaign, you’re done – right? You’ve already uploaded your ad copy, set your landing page, and identified your keywords. What else is there to do? The mindset above is the number one mistake small businesses make when launching a digital marketing strategy....
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